20.500.12556/DKUM-21746 INFORMACIJE ZA POTREBE MANAGEMENTA PRODAJE V PODJETJU TEHNIKA-SET D.D. INFORMATION FOR SALES MANAGEMENT IN COMPANY TEHNIKA-SET D.D. Poslovni uspeh je osnovi cilj in vodilo sodobnega gospodarstva ter je gibalo razvoja in finančne rasti. Globalno gledano so v politični prednosti države z močno razvitim gospodarstvom. Gibalo osnovnega napredka svetovne ekonomije je ustvarjanje dodane vrednosti. Izzivi današnjim upravam so ustvarjanje čim višjih donosov, obenem pa upoštevati tudi človeške faktorje in zahteve okolij. Čeprav majhna, tudi slovenska podjetja lahko dosegamo dosežke svetovnih multinacionalk, zato pa moramo biti zelo prilagodljiva in prožna. Upoštevati moramo spoznanja že razvitih, preizkušenih preprostih konceptov upravljanja, saj je kombinacija navedenega je lahko močno orožje na svetovnem trgu. V prvem delu diplomskega dela – teoretičnem delu sem predstavila proces prodaje, načrtovanje in analize procesa, v drugem delu pa sem se opredelila na podjetje Tehnika SET d.d., na podlagi katerega sem opisala problem in razvoj novega sistema informacij v podjetju. Kar nekaj časa smo posvetili analiziranju dokumentov, ki smo jih želeli vključiti v sistem. Izogniti smo se želeli nepotrebnim informacijam, ki bi služile samo svojemu namenu. Tako smo izdelali popise potrebnih dokumentov po opredeljenih procesih, izdelali analizo želenih podatkov in na osnovi te analize izdelali način izgradnje informacijskega sistema. Ugotavljamo, da informacijski sistem zadovoljuje naše zastavljene cilje, izdelali pa smo tudi podatkovno bazo, ki ne obsega preobsežnega in zapletenega upravljanja. Toda sistem ne sme obstati, še naprej ga bomo razvijali in izboljševali. Želimo si, da informacijski sistem postane »glasnik« našega podjetja, da ga bomo obravnavali kot sodelavca in informatorja. Business success is the basic goal and guideline of modern economy. It moves the development and financial growth. Countries with a well-developed economy have a large political advantage and therefore the main idea of global development bases on creating additional value. The challenges of today’s managements are creating as much profit as possible and at the same time take in regard human factors and environmental requirements. Though being small, also Slovene companies can reach the achievements of world multinationals. Therefore we have to be very flexible. Already used and developed concepts of management have to be taken into consideration because the combination of above listed can be a hard weapon in global market. In the theoretical part of my diploma work I have presented the sales process, planning and analyzing it. In the second part I have concentrated on our company Tehnika SET d.d. and described the problematic of our informational system and the development of a new one. A lot of time was spent on analyzing documents that needed to be included into our system. We wanted to avoid all unnecessary information that is not important for us. Therefore we have listed the necessary documents for each process, analyzed the required data and set up the construction of our informational system on this basis. We have determined that the new system meets our demands and have also established an easily manageable database. We are aware that this system cannot stagnate and therefore needs to be upgraded and improved in the future. Our desire is to communicate with the system in a way that it becomes our main informer and colleague. prodaja načrtovanje prodaje analiza uspešnosti prodaje prepoznavanje dokumentov informacije informacijski sistem prodaje sales sales planning sales performance analysis recognition of documents information sales informational system true true false [A. Stegne] Slovenski jezik Angleški jezik Diplomsko delo 2011-12-22 09:49:08 2012-05-28 12:06:38 2022-04-14 10:51:12 2023-12-29 03:13:41 2011 0 Slovenska Bistrica 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 11083548 URN:SI:UM:DK:HFYJPZR6 VS_Stegne_Anica_2012.pdf VS_Stegne_Anica_2012.pdf 1 66C47A293C08E315ED53196F26663A5B 0e258b25f72c463a96fbcd41e6074220181ec1aca579a42db3e7dfcb8d1a6f8f ee35d5d8-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e37c6556-0d76-4b7e-8ff1-2b11e221e60e https://dk.um.si/Dokument.php?lang=slv&id=28797 Ekonomsko-poslovna fakulteta 0 0 0