20.500.12556/DKUM-21776 Modeli internacionalizacije podjetij na indijskem trgu gospodinjskih aparatov Models of internationalization of firms in the Indian market of household appliances Glavni namen magistrskega dela je preučiti vstop proizvodnega podjetja na zanj še neznani indijski trg bele tehnike. Podjetje, ki je zelo uspešno na domačem in evropskem trgu, želi izkoristiti svojo poslovno priložnost, ki jo ponuja vstop na indijski trg. Podjetje se zaveda, da mora v korak s časom in v korak s konkurenti, kar pomeni razvijati se in izkoristiti vse priložnosti, ki jih ta trg ponuja. Vstop na trg druge države, še posebno takšen, kot je Indija, predstavlja velik izziv in tveganje, obenem pa lahko bistveno poveča prodajo in poslovno krepitev podjetja. Raziskava je pokazala, da je vstop na novi trg zelo zahteven postopek, ki zahteva preučitev in analizo številnih dejavnikov, preden se podjetje odloči za tovrsten korak. Odločitev za vstop na novi trg postavlja podjetja pred številne nevarnosti in pasti, ki jih na domačem, lokalnem trgu ni deležno in vajeno, zato je poznavanje temeljnih značilnosti tujega trga bistvenega pomena za uspešno in dobičkonosno poslovanje. The main purpose of the Master’s thesis is to examine the entry possibilities of the production company to the, for a company, yet unknown Indian white goods market. The company, which has been very successful in the domestic and European markets, wants to exploit its commercial opportunities offered by entering the Indian market. The company is aware that it must keep pace with modern time and competitors, which means to develop and utilize all the opportunities this market offers. Entering the market of another country, especially the market like India represents a great challenge and risk but can also significantly increase sales and strengthen the company itself. The survey showed that entering in a new market is a very complex procedure that requires a review and analysis of number of factors before a company decides to undertake such a step. The decision of a company to enter new markets raises a number of risks and uncertainties and traps which it is not used to on the domestic markets. For this reason is, however, the knowledge of the fundamental characteristics of foreign markets essential for a successful and profitable business on such markets. Ključne besede: Gorenje indijski trg bele tehnike značilnosti indijskega okolja industrija bele tehnike modeli vstopa na indijski trg tržna raziskava. Gorenje Indian white goods market the characteristics of the Indian environment industry white goods entry models on the Indian market market research. true true false [K. Ključevšek] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2011-12-29 12:08:41 2012-02-23 09:32:32 2022-04-14 10:53:03 2023-12-27 03:17:38 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.9 10966556 URN:SI:UM:DK:THIL7KY9 MAG_Kljucevsek_Klavdija_2012.pdf MAG_Kljucevsek_Klavdija_2012.pdf 1 323AF3B038F5A492805B6BDCA6E17BB3 e07a6215e3d6c9744c1a9d56985de4f66b0af2b0696d71fa951634a46fd7e453 f0096c21-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d7f0c105-cd85-4a83-9b9f-5ecad43246e3 https://dk.um.si/Dokument.php?lang=slv&id=28180 Ekonomsko-poslovna fakulteta 0 0 0