20.500.12556/DKUM-21795 TRŽENJE NOGOMETNE INFRASTRUKTURE V TURIZMU MARKETING OF FOOTBALL INFRASTRUCTURE IN TOURISM V diplomskem delu obravnavam trženje nogometne infrastrukture z vidika športnih priprav nogometnih klubov, kar prištevamo k športnemu turizmu. V teoretičnem delu naloge najprej predstavljam nogomet, še posebej razvoj nogometne igre skozi zgodovino po svetu in v Sloveniji. V nadaljevanju sem se osredotočil na predstavitev športa, turizma in njune sinergije v obliki športnega turizma. Sledi poglavje o trženju športnega turizma in predstavitev športne infrastrukture, še posebej nogometne športne infrastrukture, ter podrobna predstavitev nogometne infrastrukture na območju Maribora, Ptuja in Kidričevega. V empiričnem delu diplomskega dela sem predstavil trženje športnih priprav nogometne ekipe, ki zajema izdelavo trženjskega načrta priprav nogometne ekipe izven matičnega kluba. Diplomsko delo zaključujem z analizo trženjskega načrta športnih priprav nogometne ekipe FC Valencia na Ptuju avgusta 2010. The graduation thesis discusses the marketing of football infrastructure in the light of preparation activities of sport clubs which are considered as an integral part of sports tourism. The theoretical part introduces football, in particular the development of the game through history around the world and in Slovenia. It further focuses on the presentation of football, tourism, and their synergy in the form of sports tourism. This is then followed by marketing of sports tourism and the introduction of sports infrastructure, particularly football sports infrastructure, and by a detailed introduction of football infrastructure in the area of Maribor, Ptuj, and Kidričevo. The empirical part discusses the marketing of sports preparations of a football team which includes the drawing up of a marketing plan for the preparations of a football team outside their parent club. The graduation thesis is summed up by an analysis of the marketing plan of the sports preparations of FC Valencia which took place in Ptuj in August of 2010. nogomet turizem športni turizem trženje športnega turizma nogometna infrastruktura trženjski načrt FC Valencia football tourism sports tourism marketing of sports tourism football infrastructure marketing plan FC Valencia true true false [M. Trop] Slovenski jezik Angleški jezik Diplomsko delo 2012-01-04 08:21:39 2012-02-27 11:39:10 2022-04-14 10:54:06 2023-12-29 03:15:32 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 796(043.2) 18935304 URN:SI:UM:DK:DKM6U8J9 VS_Trop_Mitja_2012.pdf VS_Trop_Mitja_2012.pdf 1 87AD74A655E84BFD905CD3CAC08381B8 33e1b9a44c071342a116179913058a282b0c810fd0a81acb7f2b04a462908876 f15e700e-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1b5647a4-8574-4366-9ffb-89366fba9a7a https://dk.um.si/Dokument.php?lang=slv&id=27789 Pedagoška fakulteta 0 0 0