20.500.12556/DKUM-21906 KOMUNICIRANJE NA PODROČJU GOSPODARSKE DIPLOMACIJE COMMUNICATION IN THE FIELD OF ECONOMIC DIPLOMACY Ekonomska diplomacija ima izredni pomena pri gospodarski promociji države, hkrati pa omogoča podjetjem lažji prodor na tuje trge. Za Republiko Slovenijo (RS) je izrednega pomena Češki trg, ki nudi obilo poslovnih priložnosti. Gospodarsko sodelovanje se med državama že dalj časa razvija in se vedno bolj poglablja. Z kvalitetnimi orodji ekonomske diplomacije se lahko dosežejo dobri rezultati, ki lahko služijo kot zanesljiva opora pri poslovanju slovenskih podjetij na Češkem. Diplomsko delo najprej opiše teoretične osnove s področja diplomacije (nasploh) in se podrobneje dotakne področja ekonomske diplomacije. Predstavljena je naloga formalnih institucij s strani RS, ki delujejo na ravni gospodarske promocije RS. Nadalje je obravnavana slovenska ekonomska diplomacija na Češkem. Podrobneje so obravnavane aktivnosti, ki jih izvaja Veleposlaništvo RS v Pragi. O učinkovitosti komuniciranja na področju slovenske ekonomske diplomacije spregovorijo predstavniki Veleposlaništva RS v Pragi. V drugem delu diplomske naloge je narejena raziskava trenutnega stanja na področju slovenske ekonomske diplomacije na Češkem. Opravljena je raziskava med (obstoječimi) slovenskimi podjetji na Češkem. Na osnovi rezultatov raziskave je opravljena kritična analiza obstoječega stanja. Na podlagi analize so predlagane predvidene rešitve in poti nadaljnjega razvoja. Economic diplomacy is extremely important in the economic promotion of a country and, at the same time, facilitates the entry of companies into foreign markets. The Czech market, offering numerous business opportunities, is of high importance for the Republic of Slovenia (RS). The economic cooperation between the two countries has been developing for a longer period of time and is further expanding. With the use of quality tools of economic diplomacy, good results can be achieved, which could serve as a firm support to the business operations of Slovenian companies in the Czech Republic. The thesis first describes the theoretical basis in the field of diplomacy (in general) and addresses the field of economic diplomacy in more detail. It presents the mission of Slovenian formal institutions, acting at the level of economic promotion of the RS. Furthermore, the thesis considers the Slovenian economic diplomacy in the Czech Republic. The activities carried out by the Embassy of the Republic of Slovenia in Prague are more particularly discussed. The representatives of the Embassy of the RS in Prague speak about the effectiveness of communication in the field of the Slovenian economic diplomacy. The second part of the thesis presents a research of the current state in the field of Slovenian economic diplomacy in the Czech Republic. The research is carried out among the existing Slovenian companies in the Czech Republic. A critical analysis of the current state has been performed on the basis of the results of the research. Based on the analysis, suggestions are made for the foreseen solutions and pathways of further development. Veleposlaništvo Republike Slovenije v Pragi ekonomska diplomacija komunikacija formalne institucije Češka Republika Embassy of the Republic of Slovenia in Prague economic diplomacy communication formal institutions Czech Republic true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-01-18 21:39:32 2012-08-06 13:35:58 2022-04-14 10:59:43 2023-12-29 03:21:02 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7036435 URN:SI:UM:DK:2CWVREYK UNI_Jurak_Elida_2012.pdf UNI_Jurak_Elida_2012.pdf 1 7001BD5D5496A91C3F56A4AB0413A736 61625e3274b9f489bf888987360a66dbe814377b0319bb777ab1c723dd6f1d7d 5d5e3ba2-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/40cc9f17-d6b5-4447-a014-260375ab1154 https://dk.um.si/Dokument.php?lang=slv&id=28049 Fakulteta za organizacijske vede 0 0 0