20.500.12556/DKUM-21935 ISKANJE IN PRESOJA POSLOVNIH ZAMISLI A SEARCH AND ESTIMATION OF BUSINESS IDEAS Podrobneje smo spoznali tri gonilne sili podjetništva s študijem podjetniškega procesa, ki predstavlja najširši okvir delovanja podjetnika in njegovega tima, od ideje za novi podjem do njegove uresničitve. Spoznali smo osnovne modele tega procesa in njegove temeljne sestavine ter njihova medsebojna razmerja. Ugotovili smo, da je med temeljnimi elementi procesa na prvem mestu podjetnik in podjetniški tim, kot intelektualni kapital, ki v kombinaciji s priložnostjo in sredstvi dejansko ustvarja novo vrednost. Posebej smo obravnavali tudi osnovne teorije življenjskega cikla podjetja in spoznali fazni model razvoja podjetja ter primerjali vrste podjetij glede na življenjski cikel. Prvi koraki v podjetništvu so največkrat povezani predvsem s tem, da imamo kot izhodišče dobro poslovno idejo z bolj ali manj velikim potencialom, tim ljudi, ki ima znanje in druge sposobnosti, da se to idejo realizira ter kapital za ustanovitev, zagon in rast podjetja. Seveda pa je izjemno pomembno tudi to, da je potencial ideje preverjen v poslovnem načrtu, ki je za podjetnika iz več razlogov izjemno pomemben dokument. V zvezi z idejami pa je pomembno omeniti še eden pomemben aspekt. Ko razmišljamo o dobri podjetniški ideji, se velikokrat osredotočimo preveč na sam inovativen proizvod ali storitev, mogoče zgolj samo na tehnologije. Dobre podjetniške ideje pa lahko nastanejo tudi na povsem drugih ravneh. Začetna točka kateregakoli uspešnega novega posla je ponudba osnovnega proizvoda ali storitve. Ta ideja se lahko razvije s pomočjo različnih tehnik ali brez njih. Tehnika, s katerimi lahko pridemo do dobrih proizvodnih idej, so lahko spremljanje pripomb znancev, vrednotenje novih proizvodov, katere ponuja konkurenca, seznanjanja z novimi idejami, ki jih vsebuje že podprti patent, in aktivno vključevanje v raziskave in razvoj. Če razkrijemo veliko število potencialnih idej, jih moramo pregledati in oceniti, da bi določili njihovo ustreznost za nadaljnji razvoj. Ideje, ki pokažejo največ možnosti, gredo nato skozi stopnjo koncepta, stopnjo proizvodnega razvoja in stopnjo tržnega preizkusa, da bi končno dosegle komercializacijo. Podjetnik mora skozi celoten proces ideje neprenehoma vrednotiti, da bi lahko pozneje uspešno prodrl s svojim poslom. Three driving forces of enterprises have been known inside out in details with the study of entrepreneurial process, which represents the broadest frame of a businessman's and his team's operation - that is from the idea of a new product to its realization. Basic models of this process and its root makings and their mutual relationships have been known inside out. What has been found out is a fact that it is a businessman and his team who is on the first place among basic elements of the process, for they present the intellectual capital which creates a new value in a combination with opportunities and means. Basic theories of business's life cycle have been especially under consideration. We have also known a business's development phase model, but furthermore what has been compared are kinds of businesses considering life cycle. First steps in enterprises are mostly related to having a good business idea with more or less potential as a starting point, a team of people having knowledge and other capabilities to realize the idea, money for establishment, launch and growth of business. But what also is of great importance is the fact that the idea's potential needs to be checked in a business plan, which, for more reasons, represents a very important document for a businessman. One more aspect needs to be mentioned considering the ideas. When we are thinking about a good business idea, we many times focus on the innovative product or the service itself, maybe merely on the technology. Nevertheless, good business ideas can also arise on entirely different levels. The initial point of whichever successful new business is the offer of the basic product or service. This idea can be developed with or without the help of different techniques. Techniques that can lead us to good production ideas can be accompanying acquaintances' remarks, new products' (offered by a competition) valuation, familiarity with new ideas which are already included in a new patent, but also active integration to research and progress. If a big number of potential ideas is disclosed, they have to be checked and marked in order to determine their suitability for further development. Ideas which show the most possibilities, go furthermore through three levels so that they would finally reach commercialisation. These levels are: a concept, production progress and market trial. A businessman has to value constantly through a process of an idea so that one could later successfully penetrate with one's business. poslovna ideja podjetniški proces ustvarjalnost proces ustvarjalnosti tehnike ustvarjalnega mišljenje vrednotenje poslovne ideje. a business idea an entrepreneurial process creativity a process of creativity techniques of creative thinking a valuation of a business idea. true true false [J. Ovčar] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-01-23 11:54:19 2012-04-02 11:56:12 2022-04-14 11:01:10 2023-12-27 03:26:05 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005 10981660 URN:SI:UM:DK:KNOKTNLP VS_Ovcar_Jasmina_2012.pdf VS_Ovcar_Jasmina_2012.pdf 1 4E8700772FB3B34F8FB0D48DFB551954 beddef7cf9c23eee40bd4939ee593b5d75ae924a077326582a2482db02997d0d 62176eb7-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/52f492d4-fbc2-4afd-a614-d62f352bef63 https://dk.um.si/Dokument.php?lang=slv&id=28196 Ekonomsko-poslovna fakulteta 0 0 0