20.500.12556/DKUM-21954 VPLIV SPLETNIH SOCIALNIH OMREŽIJ NA LOGISTIČNA PODJETJA THE IMPACT OF SOCIAL NETWORKING ON LOGISTICS COMPANIES Vedno več podjetij se odloča za prodajo prek spleta, saj omogoča novejši pristop do potrošnikov, kar posledično vpliva na večjo produktivnost in razpoznavnost podjetij oziroma oglaševalcev. Učinkovito orodje za znatno povečanje uspešnosti podjetij je zagotovo socialno omrežje Facebook. Uporabi portala so se pridružili tudi tržniki, saj jim tak način oglaševanja omogoča lažjo vzpostavitev novih stikov s potencialnimi partnerji, sodelovanje s potrošniki in jim zagotavlja odskočno desko v mednarodno trženje. Spletno socialno omrežje ima zelo močan vpliv na posameznika, na družbo in na trg. Predvidevamo lahko, da bo podjetje s pomočjo trženja prek spletnih socialnih omrežij postalo bolj uspešno, da se bo hitreje razvijalo in razširilo navezovanje stikov s ponudniki na ozemlju celotne Slovenije in v tujini. Prednost spletnih socialnih omrežij za oglaševalce je poceni možnost za sporočanje ciljni publiki. More and more companies are choosing to sell via the Internet. This gives them the opportunity to reach consumers with a newer approach, which affects productivity and enables greater visibility for companies or advertisers. An effective tool to significantly increase the performance of businesses is certainly a social network Facebook. Many marketers have joined the network as a way of advertising. This makes it easier to establish new contacts with potential partners, cooperation with consumers and provides a springboard into the international market. Online social network has a very strong impact on the individuals, therefore also on the society and the market. It can be assumed that the business through marketing via online social networks becomes more successful. Companies can quickly evolve and expand their contacts with suppliers throughout the territory of Slovenia and abroad. The advantage of online social networks for advertisers is a cheap option for communication with the target audience spletna socialna omrežja oglaševanje Facebook mednarodno trženje online social networks advertising Facebook international marketing true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-01-25 17:25:43 2012-04-16 06:13:18 2022-04-14 11:02:01 2023-12-29 03:07:34 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:DHXK1LXX UNI_Zagoranski_Tamara_2012.pdf UNI_Zagoranski_Tamara_2012.pdf 1 B69F38F7DCCCE8700879D43EA0E9E506 5a13ce913dcf1aa26b552e18d08fe2f6ebae17b4ee6cd159c045721c4ac86009 f8de3221-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ae9cb2dd-531a-41b0-8cc7-544b27118d7d https://dk.um.si/Dokument.php?lang=slv&id=28095 Fakulteta za logistiko 0 0 0