20.500.12556/DKUM-22065 E- ZAVAROVALNIŠTVO E - INSURANCE V svojem diplomskem delu sem poglobila svoje teoretično znanje o zavarovalništvu, elektronskem poslovanju in dobrih spletnih straneh. Na podlagi teh znanj sem analizirala pet spletnih strani naših zavarovalnic ( Generali, Triglav, Maribor, Adriatic Slovenica, Kd Življenje) .Elektronsko poslovanje nam prihrani ogromno časa, saj nam ni potrebno odditi od doma in se srečati s ponudniki. Vse uredimo doma pred računalnikom. Potrebe strank se lažje razumejo zaradi neposredne komunikacije preko omrežja. Spletna stran je tako imenovan živi sistem, ki ga je potrebno neprestano prilagajati, osveževati in izboljševati, da pritegne uporabnike. Na dobrih spletnih straneh se kaže, da je internet dvosmerni kanal. Analizirane spletne strani so tudi v tej smeri pokazale, da so dobre spletne strani. In this dissertation i tried to deepen the theoretical knowledge on insurance, electronic business and of good web characteristics. Based on these knowledges i try to analyse web sites of slovenian insurance company ( Generali, Triglav, Maribor, Adriatic Slovenica, Kd Življenje) . The analysis showed that our insurance companies are indeed very good websites. Electronic business is nowadays a big competitive advantage and insurance companies are aware of that. Almost all companies have on their websites a possibility for conclusion of insurances over the websites ( on-line insurance ). They also have profiles on Facebook, that became the leading communicational page. All insurance companies on their websites enable informational calculation of insurance, what keeps the visitor even longer on the webiste. zavarovalništvo vrste zavarovanj elektronsko poslovanje spletne strani optimizacija spletnih strani analiza spletnih strani zavarovalnic insurance types of insurances electronic business websites optimization of websites analysis of insurance companies' websites true true false [V. Krope] Slovenski jezik Angleški jezik Diplomsko delo 2012-02-13 10:55:54 2012-06-20 08:59:31 2022-04-14 11:07:52 2023-12-29 03:28:38 2011 0 Celje 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 368 11100956 URN:SI:UM:DK:YY1T7ZYI UNI_Krope_Vesna_2012.pdf UNI_Krope_Vesna_2012.pdf 1 2D5DFA84F4A203187E402CD57F32208B 675fef463bf1eb72fb7aea7900a7d333ee76d0c0ff9e2282401f7339422ca61c 66642c98-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/57ad9bf6-e3a7-4190-a98b-1ff2d9ea5247 https://dk.um.si/Dokument.php?lang=slv&id=28341 Ekonomsko-poslovna fakulteta 0 0 0