20.500.12556/DKUM-22153 ORGANIZIRANJE SLUŽBE ZA RAZISKAVO TRŽIŠČA ORGANIZING SERVICES FOR MARKET RESEARCH V diplomskem seminarju opredelimo pomen službe za raziskavo tržišča in kaj ta pomeni za podjetje. osrednji del naloge obsega način, kako organiziramo službo za raziskavo tržišča in s tem opredelimo vse postavke glede načina organiziranja. Lotimo se samega pomena raziskav, organiziranja strokovnih delavcev ter uvedbe službe za raziskavo tržišča. V nalogi predstavimo morebitni najboljši način, kako v neko organizacijo, katera še nima službe za raziskavo tržišča, vpeljat takšen oddelek in predstavimo vse prednosti in slabosti oddelka za raziskavo tržišča. na podlagi diplomskega seminarja si lahko podjetje pomaga in izkoristi uporabno vrednost naloge za lastno organiziranje službe za raziskavo tržišča. In my diploma I define the importance of a market research department and of what importance it is for a company. The main part of this work discrabes the process of organizing such a department and by that defining all levels regarding ways of this organization.The work is focused on the sole importance of researches, organizing a team of professional workers and introduction of a market research department. The work presents best potential way of introducing department like this into an organization without market research department and by that also highlights all advantages and disadvantages of a market research department. A company can find some helpful tips and takes advantage of the use value of this work for organization of its own market research department. služba za raziskavo tržišča raziskava tržišča marketinško informacijski sistem marketinške raziskave timski pristop organiziranje aktivnosti raziskave market research department market research marketing-information system team approach organization of marketing research activities true true false [J. Fištravec] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-02-23 09:34:39 2012-04-02 12:41:50 2022-04-14 11:11:50 2023-12-29 03:12:21 2012 0 Ptuj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 10982428 URN:SI:UM:DK:QTIZW2VH VS_Fistravec_Jerneja_2012.pdf VS_Fistravec_Jerneja_2012.pdf 1 16FC72C891C9D828E65769AF9578AD93 da7880c4a91b0573a45e160381b5ae1eb0748c5501976f47e540ef10ba09ccf5 6b09ca90-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3e2101ef-5d98-4e77-91ef-0567a6162331 https://dk.um.si/Dokument.php?lang=slv&id=28672 Ekonomsko-poslovna fakulteta 0 0 0