20.500.12556/DKUM-22176 ŠIRITEV DEJAVNOSTI PODJETJA KOT INVESTICIJSKI PROJEKT EXPANSION OF THE COMPANY'S ACTIVITIES AS AN INVESTMENT PROJECT V delu diplomskega seminarja z naslovom »Širitev dejavnosti podjetja kot investicijski projekt« smo raziskali upravičenost investicije za izgradnjo prizidka dodatnih desetih ekoloških sob k podjetju Marka, d. o. o. Rogatec. V prvem delu smo predstavili teoretična in metodološka izhodišča o projektnem managementu. Seznanili smo se z vrstami projektov in pridobili smernice za izdelavo zagonskega elaborata projekta. V drugem poglavju smo na kratko predstavili podjetje Marka, d. o. o. Rogatec in njegovo zgodovino. Podali smo vizijo investicije in srednjeročne ter dolgoročne cilje projekta. V tretjem poglavju smo izdelali zagonski elaborat projekta. Ocenili smo povpraševanje po prenočiščih v Rogatcu in okolici. Pogledali smo tudi stanje konkurence in ugotovili, da njihova ponudba pretežno temelji na zdravilni mineralni vodi. V tem poglavju smo prav tako natančno opisali sam projekt gradnje prizidka od pridobivanja potrebne dokumentacije, gradbenih del, marketinških aktivnosti in pridobivanju potrebnega osebja do otvoritve. V zadnjem četrtem in sklepnem poglavju smo povzeli naše ugotovitve in potrdili, da je investicija prizidka z dodatnimi sobami ob pridobitvi dodatnih nepovratnih sredstev iz javnega razpisa Evropske Unije smotrna. In the undergraduate thesis entitled »Expansion of the company’s activities as an investment project« we were exploring viability of an extension extra ten environmentally friendly rooms in company Marka, Ltd. In the first part of the research theoretical and methodological principles about project management were presented. Furthermore types of projects were noted and the guidance for project start-up was set. In the second part hospitality company Marka, Ltd and its history have been briefly presented. The vision of the investment and medium and long-term goals of the projects have also been set. In the third chapter, we have made project start-up for our investment. We have estimated the demand for accommodations in Rogatec and in the surrounding area. We have also analyzed competitors and found out that their offer is mainly based on therapeutic mineral water and spa tourism while business tourism is not that well covered. In this section the project of constructing an extension is accurately described and how necessary documentations, construction, marketing activities and staff until opening are obtained. Finally we have summarized the key findings and concluded with confirmation that the investment in constructing additional 10 rooms with nonrefundable fond from the European Union would be rational. ekološke sobe prenočišča podjetje Marka d. o. o. zagonski elaborat projekta turistična ponudba Gostišče Jutriša prizidek občina Rogatec. Eco-friendly rooms accommodations Marka Ltd. project start-up hospitality offer Gostišče Jutriša extension municipality Rogatec. true true false [S. Jutriša] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-02-25 20:00:51 2012-05-25 13:41:01 2022-04-14 11:12:58 2023-12-29 03:34:56 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.8 11081756 URN:SI:UM:DK:LUWXU7WB VS_Jutrisa_Simon_2012.pdf VS_Jutrisa_Simon_2012.pdf 1 A55106631A5B8CD3CCB82C5380B80B07 ee9d19a1cb4dce8dd911e21d557cf8ca37987828eb2db74f0ec889570dc39188 8759c17c-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/315de91d-927e-4faf-a628-3ab0d8c55907 https://dk.um.si/Dokument.php?lang=slv&id=29594 Ekonomsko-poslovna fakulteta 0 0 0