20.500.12556/DKUM-22220 TRŽENJE LASTNEGA IZDELKA METREL MEHANIKE D.O.O. MARKETING OF OWN PRODUCT METREL MEHANICE COMPANY Zaradi nenehnega razvoja, posledično pa sprememb in novosti, morajo podjetja budno spremljati tržišča in se osredotočati na zahteve kupca. Diplomsko delo obravnava prepoznavnost podjetja Metrel Mehanika, d. o. o., in njegovih izdelkov v slovenskem prostoru, s poudarkom na možnosti trženja lastnega izdelka. Veliko novih izdelkov se na trgu ne obdrži. Če trg določenega izdelka ne sprejme, pomeni, da ga ne potrebuje, saj uporabnikom očitno ne prinaša vrednosti oz. izdelek ni dobro podprt s celotnimi marketinškimi aktivnostmi. Teoretični del diplomskega dela temelji na deskriptivni predstavitvi teorije in prakse marketinga, v praktičnem delu pa so izvedeni tržna raziskava, interpretacija rezultatov tržne raziskave in odgovori na raziskovalno vprašanje. Celoten praktični del je usmerjen v raziskavo že zgoraj omenjene prepoznavnosti podjetja oz. prepoznavnosti lastne blagovne znamke, hkrati pa želi opredeliti možnost razvoja in uvedbe lastnega izdelka na trg in ugotoviti dosedanje vzroke za neuspele poskuse na tem področju. Because of constant development and consequently because of changes and novelties, companies must observe markets carefully and focus on customer demands. This diploma discusses visibility of the company Metrel Mehanika d.o.o. and its products on Slovenian market, with the emphasis on considering the possibility of promoting their own product. Many new products do not last on the market. If the market does not accept a certain product, it means that this product is not needed as it does not bring any value to users or the product is not properly supported by complete marketing activities. Theoretical part of the diploma is based on descriptive presentation of theory and practice of marketing, and the practical part comprises of marketing research, interpretation of marketing research results and answers to the research question. The entire practical part is oriented to the research of the above mentioned company visibility or to visibility of their own trademark, and, at the same time, at defining development possibility and introducing own product to the market and discover reasons for unsuccessful attempts in this area in the past. lastni izdelek trženje marketinški splet raziskava trga own product marketing marketing mix market research true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-02-29 19:46:03 2012-08-07 10:27:00 2022-04-14 11:15:13 2023-12-29 03:17:11 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7038227 URN:SI:UM:DK:N0SEZM3B VS_Slovsa_Franc_2012.pdf VS_Slovsa_Franc_2012.pdf 1 84784784980D94CEB109595F3DAA45E1 488207974456b186251912f96499fb2d979dcf8d4521b97307eaa08ab9efdee3 6e7bab40-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3dfc5dc7-63b1-48e7-9331-20124f1be7ca https://dk.um.si/Dokument.php?lang=slv&id=28580 Fakulteta za organizacijske vede 0 0 0