20.500.12556/DKUM-22276 TRŽENJE OPEČNIH HIŠ V SLOVENIJI MARKETING OF BRICK HOUSES IN SLOVENIA V diplomski nalogi je obravnavana tematika trženja opečnih hiš v Sloveniji v smislu zaznavanja in odzivanja na tržne spremembe. Glede na izsledke raziskave in trendov prihajajočih sprememb so podani predlogi in vodila za tržne usmeritve. Oblikovani so predlogi ciljev in ukrepov na področju trženja v smislu neprestanega prilagajanja trženja za zagotovitev učinkovitega položaja pri investitorjih. Za potrebe investitorja smo definirali, do katere mere je energijsko varčna gradnja z opeko smiselna; ali je to gradnja pasivnih hiš ali pa gradnja do meje, ki jo predpisuje Pravilnik o učinkoviti rabi energije v hišah (PURES). Hišo, ki je zgrajena po tem pravilniku, smo poimenovali varčna hiša. Opravljena je analiza porabe energije na simulacijskem pasivnem modelu, ki smo ga izrisali z računalniškim programom Allplan, na podlagi katerega smo izvedli modifikacije, ki smo jih upoštevali pri varčni hiši in vplivajo na porabo energije. Prikazani so izračuni porabe energije po metodi za izračun energijske učinkovitosti stavb PHPP07. Stroškovno smo ovrednotili modifikacije oziroma investicijo. Ekonomsko upravičenost investicij smo presojali na podlagi prihranka energije za ogrevanje s statično metodo ocenjevanja investicije. Diplomska naloga obravnava energijsko varčno opečno gradnjo, tehnično izvedbo opečne gradnje, lastnosti opečne hiše ter aktualno zakonodajo s področja energijsko varčne gradnje. Predstavljeni so osnovni kriteriji za načrtovanje energijsko varčne gradnje iz opeke. The topic of brick houses in Slovenia marketing has been dealt with in the diploma work through perception and responding to market changes. According to the research results and trends of the incoming changes, some suggestions and guidelines for market standpoints have been made. Some suggestions of the goals and measurements at the area of marketing for constant marketing adjustments to assure an efficient position at investors have been formed. We have defined to what extend a construction of energy economical construction is reasonable; is it a construction of passive houses or construction to the limit of the Rule book for the efficient using of energy in houses (PURES). A house, which has been built according to this Rule book, have been named an economical house. An analysis of the using of energy on simulation passive model has been done. The model has been drawn by a computer programme Allplan where modifications have been made considering the effect on the use of energy consumption in an economical house. Calculations of energy consumption according to the method for energy efficiency of the buildings PHPP07 have been showed. We have valued modifications and the investment expenses. We have estimated the economically sound investment according to energy saving for heating with the static method of investment assessment. The diploma thesis discusses the energy economical brick construction, technical execution of brick construction, features of a brick house, and current legislation from the area of energy economical construction. Basic criteria for energy economical brick construction have been presented. energijsko varčna gradnja opečna hiša ekonomska upravičenost doba vračanja investicij PHPP raziskava trga toplotni ovoj tržni sistem energy economical construction a brick house economic justification a period of investment refunding PHPP a market research a thermal wrapper a marketing system true true false [D. Kšela] Slovenski jezik Angleški jezik Diplomsko delo 2012-03-06 14:15:25 2012-03-12 08:34:04 2022-04-14 11:18:10 2023-12-30 03:09:19 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 332.624:699.86(043.2) 16692246 URN:SI:UM:DK:0E8RVO8G UNI_Ksela_Dejvid_2012.pdf UNI_Ksela_Dejvid_2012.pdf 1 6B785E8A2D842CB88AB7330210A85353 2771e02da3f145c5f949032970d83d16529b5a96edd232b89991df87172ee3b1 720aa567-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/cc3bf1b1-4dc5-4c79-8ccc-b1aff5b70413 https://dk.um.si/Dokument.php?lang=slv&id=28725 Fakulteta za gradbeništvo, prometno inženirstvo in arhitekturo 0 0 0