20.500.12556/DKUM-22308 ANALIZA LOGOTIPOV DRUŽB Z OMEJENO ODGOVORNOSTJO IN MOŽNOST NJIHOVE POSODOBITVE LOGOTYP ANALYSIS OF LIMITED LIABILITY COMPANIES AND CHANCES OF THEIR MODERNIZATION Družbe, ki so locirane na bolj obiskanih in vidnih mestih, s podobo svojega logotipa vplivajo na celosten vizualen vtis okolja, v katerem se nahajajo. V diplomskem delu smo analizirali logotipe družb, ki se nahajajo na eni izmed takšnih lokacij v Mariboru. Njihovo ustreznost iz vidika učljivosti, prepoznavnosti, razlikovalnosti, berljivosti in referenčnosti, smo preverili s spletnim anketiranjem širokega vzorca uporabnikov, različnega spola in starosti. Ugotovili smo, da respondenti obravnavanim logotipom pripisujejo srednje dobro vizualno ustreznost. Pomanjkljivosti so anketirani prepoznali predvsem v referenčnosti in razlikovalnosti. Navedli smo tudi možnosti posodobitve logotipov, pri čem smo izhajali iz teoretičnega dela naloge. Companies, which are located on frequently visited and visible places, influence the whole visual impression of their surrounding with their logotypes. In this thesis we have analyzed the logotypes of companies in such a location in Maribor. We tested their adequacy regarding the learnability, recognisability, diversity, readability and reference through web surveying a broad sample of users of different age and gender. The result was that the respondents apply a middle good visual adequacy to the chosen logotypes. The surveyed users recognized imperfections mostly in the reference and diversity of the logotypes. We also proposed possible updates of the logotypes, which were based on the theoretical part of the thesis. logotip simbol tipografija grafično oblikovanje logotype symbol typography graphic design true true false [I. Crkvenčić] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2012-03-09 20:43:16 2012-04-20 09:04:35 2022-04-14 11:19:54 2023-12-30 03:11:43 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 655.245:659.126(043.2) 16168726 URN:SI:UM:DK:QUQDFPUW UNI_Crkvencic_Ines_2012.pdf UNI_Crkvencic_Ines_2012.pdf 1 9943F6706ADAEA5B2EAE2789CDD1F696 764f18ee1ffb3b1981451789fb41f464196c4c138faafa1e83dd877842f44dae 747b72a4-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6adbde68-1638-4a4a-a18e-6145d09c7588 https://dk.um.si/Dokument.php?lang=slv&id=28727 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0