20.500.12556/DKUM-22423 TRŽENJE FITNES STORITEV MARKETING OF FITNESS SERVICES Pred leti je bila v Sloveniji zelo skromna ponudba fitnes centrov. Ljudje niso bili dovolj poučeni o zdravju škodljivih dejavnikih, povezanih z negibanjem in s pasivnim življenjem, ter o potrebi po telesni dejavnosti. Ob povečanju števila fitnes centrov in njihovih dodatnih storitev pa morajo lastniki narediti svojo ponudbo bolj privlačno oziroma konkurenčno, da bi privabili nove potrošnike. Pri trženju teh storitev je zelo pomemben dejavnik čas, saj povpraševanje zelo niha glede na uro, dan v tednu ali sezono. Zato bomo v raziskovalnem delu poskusili izvedeti, kako zapolniti mrtvo sezono, s katero se srečujejo v večini fitnes centrov. Diplomsko delo bo sestavljeno iz teorije ter raziskovalnega dela, slednji bo opravljen v centru Prošport. Namen diplomskega dela je ugotoviti, ali so stranke zadovoljne s ponudbo; katere dejavnosti še izvajati, da bi zapolnili poletno obdobje, ko fitnes ni več tako aktualen; ter kako oglaševati, da bi privabili nove potrošnike in z njimi ustvarili dolgoročen odnos. A few years ago Slovenia had a very modest offer of fitnes centres. The reason was that awareness of the harmful efect on people's health, such as passive life style and lack of physical activities, was hardly present. By increasing the number of fitness centers and their extra services together with the extensive public campain which has promoted healthy lifestyle, the owners had to make its offer more attractive and competitive to attract new customers. To promote services with the aim to increase the number of customers, time of the year has shown to be very important factor as the demand of the customers fluctuates depending on the hour, day or season of the year. The diploma will focus on the research how to fill in the >dry season< which faces the most fitnes centers and will contain a theory and a research part. The research part will be carried out in Prošport center which will also be presented. Purpose of the research is to find out wheather the customers are satisfied with the offer in general and which activities could be the most suitable in the summer season when activities in the gym are no longer atractive and secondly how to attract new customers and keep them as a long term member. -Trženje fitnes storitve uporabniki zadovoljstvo -Marketing fitnes services users satisfaction true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-03-21 15:36:39 2012-08-20 12:26:32 2022-04-14 11:47:53 2023-12-30 03:11:15 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7051795 URN:SI:UM:DK:18SJ5BQA VS_Omeradzic_Elma_2012.pdf VS_Omeradzic_Elma_2012.pdf 1 7129C53CD679620B0BA6AC684ED5A55E d2f39d6ff970ea93593e62e1eb059b85e36f1c460a1a7d936ea01257fc477e80 73c40eb5-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/b58ceb6f-f6f2-45d3-a2ce-de4863af49b0 https://dk.um.si/Dokument.php?lang=slv&id=28924 Fakulteta za organizacijske vede 0 0 0