20.500.12556/DKUM-22431 ANALIZA POSLOVANJA IN OBVLADOVANJE KRIZE V PODJETJU X BUSINESS ANALYSIS AND MANAGEMENT CRISIS IN THE COMPANY X V prvem delu naloge, sem na teoretični podlagi domačih in tujih avtorjev, predstavila pomen in vzroke krize v podjetju, ter najpogostejše ukrepe za njeno obvladovanje. Da lahko podjetje ugotovi kako resno je stanje v podjetju, mora analizirati poslovanje, da lahko na osnovi tega sprejem tudi ukrepe za njeno obvladovanje. Pri tem sem večjo pozornost namenila finančni analizi s pomočjo finančnih kazalnikov in nekaterih modelov finančne analize, za analiziranje in napovedovanje finančnega zdravja podjetja. V praktičnem delu naloge sem predstavila Podjetje X, ki je v letu 2009 zaradi svetovne gospodarske in finančne krize zašlo v težave in poslovno leto zaključilo z negativnim poslovnim rezultatom. Rezultati finančne analize so pokazali nekatere razpoznavne znake težav v podjetju: zmanjševanje obsega prodaje, zmanjševanje tržnega deleža, nižanje kazalnikov donosnosti, nižanje kazalnika pokritja dolgov s čistim denarnim tokom, visoka vrednost kazalnika finančnega vzvoda in kazalnika zadolžitve ter nizka vrednost Z kazalnika po obeh metodah, Kraličkovi MDA metodi in Altmanovem obrazcu. Poslovodstvo se na znake možnosti krize ni dovolj hitro in korenito odzvalo. Ukrepi za obvladovanje krize so bili sprejeti šele v letu 2009, ko je kriza že načela poslovanje podjetja. Prvi rezultati obvladovanja krize so se pokazali v letu 2010, saj je podjetje ponovno poslovalo pozitivno. In the first part of the thesis, the work of Slovenian and foreign authors was used to establish a theoretical basis for the presentation of the meaning and causes of crisis in a company and the measures most frequently used for crisis management. For a company to ascertain how serious the situation is, business performance must be analysed, based on which the most suitable crisis management measures can be determined. The thesis focuses particularly on financial analysis using financial indicators and certain financial analysis models for analysing and predicting the financial health of a company. The empirical part of the thesis concerns Company X, which found itself in trouble in 2009 due to the global economic and financial crisis and ended the fiscal year with negative business results. The results of the financial analysis highlighted certain identifying signs of trouble within the company: decreasing volume of sales, decreasing market share, lower rate of return indicators, lower indicator of debt coverage with net cash flow, high value of the leverage indicator and debt indicator and low value of the Z indicator under both methods, the Kraliček MDA method and the Altman model. Management failed to respond quickly and radically enough to the first indications of the potential crisis. Crisis management measures were not adopted until 2009, when the crisis had already affected the company’s performance. The first results of crisis management became evident in 2010 when the company generated positive business results. kriza podjetja obvladovanje krize podjetja analiza poslovanja finančna analiza business crisis crisis management business analysis financial analysis true true false [V. Mesarec] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-03-22 10:28:44 2012-05-25 14:16:00 2022-04-14 11:48:14 2023-12-30 03:19:06 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 11082524 URN:SI:UM:DK:ROGTRREN VS_Mesarec_Vesna_2012.pdf VS_Mesarec_Vesna_2012.pdf 1 731A0D02E4523613BD02D8CB95F65CFD 8ec5bec492003d53817bacee22e33656ca18c41d53a877c2ffe27e26873baa93 7b9a6c7a-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/c1f935bd-be7f-40b6-a8d4-54e1668d1116 https://dk.um.si/Dokument.php?lang=slv&id=28961 Ekonomsko-poslovna fakulteta 0 0 0