20.500.12556/DKUM-22482 VPLIV SOCIALNIH OMREŽIJ NA OPTIMIZACIJO SPLETNIH STRANI ZA POTREBE ISKALNIKA GOOGLE SOCIAL NETWORKS IMPACT ON GOOGLE SEO Spletni marketing je za številna podjetja postal eden od ključnih segmentov poslovanja. Definirali smo začetke spletnih imenikov in iskalnikov ter njihovo delovanje na primeru iskalnika Google. Proučili smo lastnosti nakupovanja prek svetovnega spleta ter osnovne aktivnosti optimizacije spletnih strani. Spoznali smo najbolj aktualna spletna socialna omrežja in začetke le-teh. Pri vsakem področju smo poskušali podati pogled s poslovnega vidika. Pri praktičnem delu diplomske naloge smo merili vpliv spletnih socialnih omrežij na optimizacijo spletnih strani za iskalnik Google. Za potrebe kvazieksperimenta smo postavili dve novi spletni strani ter glede na različna pristopa primerjali vpliv na uvrščenost spletne strani v iskalniku Google za izbrano ključno besedo. For many companies the internet marketing has become one of the key bussines segments. The beginnings of web directories, search engines and their operations were studied in the case of the search engine Google. The characteristics of online shopping and basic activities of the search angine optimization were examined. The most popular online social networks and their beginnings were studied. In each area the intention was to provide a view from a business perspective. In the practical part of the graduation thesis the impact of online social networks on the optimization of the internet pages for the search engine Google was measured. For the purpose of a quasi-experiment two new internet pages were set up and due to different approaches the impact on the internet pages ranging in the search engine Google for a specified key word were compared. iskalni marketing Google optimizacija spletnih strani za iskalnike spletna socialna omrežja search engine marketing Google search engine optimization online social networks true true false [B. Planko] Slovenski jezik Angleški jezik Diplomsko delo 2012-03-27 17:46:53 2012-03-28 08:09:23 2022-04-14 11:50:37 2023-12-29 03:21:24 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.659(043.2) 16167190 URN:SI:UM:DK:BSMJNNJF UNI_Planko_Bojan_2012.pdf UNI_Planko_Bojan_2012.pdf 1 ACB7BDD82865656232329CFCD21947EA f5e1a88d027f6dbd57175d6b9dd8b91d330b9b3bfd650ab61b73f2d651cea1b8 688d63f4-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/15abdba5-0b2f-4083-9ea8-b1eb1708637e https://dk.um.si/Dokument.php?lang=slv&id=29036 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0