20.500.12556/DKUM-22513 UVEDBA SISTEMA SPINETIX ZA ORGANIZIRANJE DOGODKOV IMPLEMENTATION OF SPINETIX SYSTEM IN EVENTS MANAGEMENT V diplomskem delu je predstavljeno digitalno oglaševanje v kulturno-kongresni organizaciji Cankarjev dom z uporabo sistema SpinetiX. Cilj diplomskega dela je uporabiti ta sistem za hitro in učinkovito posredovanje sporočil ciljni publiki ter pokazati tehnične zmogljivosti sistema. V diplomskem delu so najprej podane osnove oglaševanja s poudarkom na digitalnem oglaševanju. Opisane so značilnosti konkretnega organizatorja kulturnih in kongresnih dogodkov. Sledi predstavitev glavnih komponent sistema SpinetiX. Prikazan je konkreten primer izdelave vsebin. Ovrednoten je učinek uporabe, ocenjeni so tudi potrebni viri za uvedbo. Odzivi ciljne publike in ustvarjalcev vsebin so spodbudni, saj sistem SpinetiX brez težav deluje vzporedno s starejšim in dražjim sistemom. The diploma thesis treats the topic of digital advertising using the SpinetiX system at the Canker cultural and congress centre. The objectives of the thesis are to use this system for the rapid and effective transmission of messages to key publics and demonstrate its technical capabilities. The thesis first presents the concept of basic advertising with a focus on digital advertising. Characteristics of the actual organisers of cultural and congress events are described, followed by a presentation of key components of the SpinetiX system. A concrete example involving content creation is also given. The effects of the system’s use and the sources required for its introduction were assessed with the response of the key publics and creators of the contents encouraging, showing that the SpinetiX system operates perfectly in parallel with older and more expensive systems. - digitalno oglaševanje - upravljanje vsebin - sistem SPINETIX. - digital advertizing - content management - SPINETIX system true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-03-29 17:47:55 2013-01-15 13:16:45 2022-04-14 11:52:13 2023-12-30 03:24:13 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7109651 URN:SI:UM:DK:CKXZNRMP VS_Sobot_Dragica_2012.pdf VS_Sobot_Dragica_2012.pdf 1 2E049715A38168D21D0A0B71D4EE52C5 cc766ab6f59eda35e6e3a5e2bb6094aaf8f225e3fd65aaa120d9a96905f0060c 8182151d-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/97b0c3ce-c436-4a27-aa12-a0cbc5117760 https://dk.um.si/Dokument.php?lang=slv&id=29067 Fakulteta za organizacijske vede 0 0 0