20.500.12556/DKUM-22621 MULTIMEDIJSKA PREDSTAVITEV SPLETNEGA KAZINOJA MULTIMEDIA PRESENTATION OF ONLINE CASINO Namen diplomske naloge je izdelati multimedijsko predstavitev spletnegakazinoja za podjetje Playtech. Končni izdelek bo služil predvsem pridobivanju novih strank, deloma pa tudi ohranjanju obstoječih strank in ponovni pridobitvi starih strank. Nove stranke bodo na podlagi izdelka spoznale program spletnega kazinoja, igre ter druge podrobnosti. Obstoječe stranke bodo v izdelku prepoznale predvsem novosti v zvezi z igrami ter ponudbami. Medij, ki bo gostil to predstavitev, je portal Youtube. Youtube je zaradi svoje popularnosti, dostopnosti in prepoznavnosti popoln za takšen podvig. Milijoni dnevnih obiskov ter možnost dostopa preko t. i. »pametnih« telefonov z Android oz. IOS operacijskimi sistemi nam omogočajo, da dosežemo širok krog ljudi. Obdelava podatkov bo potekala v avtorskem orodju Camtasia Studio, ki podpira objavljanje lastnih produktov na socialnem omrežju Youtube. The purpose of my diploma thesis is to create a multimedia presentation of an online casino for company Playtech. The final product will then mostly be used to acquire new customers but it will also welcome back older, existing players based on the novelties presented. The product will introduce new customers to the online casino software, the games and other details. Returning customers will indentify mostly novelties like new games and returning deposit bonus offers. The host media for this presentation will be Youtube. Youtube is, because of its popularity, acessibility and global identity, a perfect fit for this project. Milions of daily visits and accessibility over the fast developing >>smartphones<<based on Android or IOS operating system, enable us to reach a broad circle of people. Data processing will be done with the use of Camtasia Studio software, that enables us to upload and publish the product on the social network Youtube. Multimedija Marketing Camtasia Studio Youtube.com Multimedia Marketing Camtasia Studio Youtube.com true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-04-10 10:15:45 2013-01-15 12:02:14 2022-04-14 11:57:53 2023-12-30 03:28:40 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7108627 URN:SI:UM:DK:V4SARFLZ VS_Krsic_Dejan_2012.pdf VS_Krsic_Dejan_2012.pdf 1 4E9056E7568052BA7CA000C0C93B638E 4ea37349f09139f7fc6fe679a0288dfaaa700c7e104e272096b7d67a63b354c5 8877c5e8-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1fd9a14e-41a3-413b-b704-3508386a822e https://dk.um.si/Dokument.php?lang=slv&id=29364 Fakulteta za organizacijske vede 0 0 0