20.500.12556/DKUM-22652 ZADOVOLJSTVO UPORABNIKOV STORITEV DOBREGA POČUTJA V WELLNESS CENTRU ZALA V NARAVNEM ZDRAVILIŠČU TOPOLŠICA USERS' SATISFACTION WITH WELNESS SERVICES OF THE WELLNESS CENTRE ZALA OF THE TOPOLŠICA HEALTH SPA - le 25 % hotelskih gostov obiskuje Wellness center Zala - ne znajo tržiti svojih storitev, predvsem savn za invalide - ni dovolj promocije, saj uporabniki storitev večinoma izvejo za Wellness center Zala preko prijatelja In the first section of this thesis, we examine the concept of wellness, its origins and what the meaning of well-being as tourism of a higher quality is. We also describe how to define the target market segments, user´s wellness profile and how performance of each tourism business depends on customer satisfaction. In the next section we briefly portray the history and present day of the Topolšica Spa d. d. We describe each of the program - market segments in Topolšica Spa and assign each its target group. We describe in detail Zala Wellness Centre services for individual elements of well being. With SWOT analysis for Wellness Centre Zala Topolšica we determine strengths, weaknesses, opportunities and threats. By analyzing the surveys we establish, whether users are satisfied with welfare services and the expertise and friendliness of wellness staff. In the final section we confirm or discard the hypothesis, determine the user profile for Zala Wellness Centre and we add our suggestions for improvement of business. KLJUČNE BESEDE: dobro počutje segmentacija uporabniki dobrega počutja zadovoljstvo kupcev SWOT analiza analiza ankete wellness segmentation wellness users customer satisfaction SWOT analysis questionnaires analysis true true false [R. Slemenšek] Slovenski jezik Angleški jezik Diplomsko delo 2012-04-11 15:18:33 2012-05-31 13:20:12 2022-04-14 11:59:35 2023-12-30 03:07:21 2012 0 Topolšica 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 11089692 URN:SI:UM:DK:SSI1LGD7 VS_Slemensek_Romana_2012.pdf VS_Slemensek_Romana_2012.pdf 1 696012FD52F8A58AB4B9FB5B5345892D fd6ac508477db3adb6a36b1544dfa998590fc7715924f8ccd735b17d48d28b8c 6fe89198-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/01ca3e3a-bd97-4e4a-99f9-517c41c6a092 https://dk.um.si/Dokument.php?lang=slv&id=29337 Ekonomsko-poslovna fakulteta 0 0 0