20.500.12556/DKUM-22748 ORGANIZACIJSKO MANAGEMENTSKI VIDIKI DELOVANJA ŠPORTNIH KLUBOV ORGANIZATIONAL AND MANAGEMENT ASPECTS OF SPORT CLUBS Doseganje svojih ciljev ter zadovoljitev svojih potreb v športu lahko dosežemo tako posamično kot skupinsko. Ko se združijo skupinski interesi pri športu v skupino ljudi, lahko rečemo, da gre za športni klub. V športnem klubu sodelujejo ljudje z različnih področij, tako poslovnih kot športnih. Vsi pa strmijo k istim ciljem, ki so postavljeni na klubski ravni. Eden glavnih ciljev vseh je uspešnost kluba. Slednjo pa lahko dosežejo samo z dobro organizacijo in managmentom v klubu. Tudi slovenski klubi bodo morali spremeniti svoja razmišljanja in se začeti zgledovati po najuspešnejših klubih po svetu. V Sloveniji je le peščica klubov, ki sledijo tovrstnim standardom oziroma jih v nekih točkah dosegajo. Pri tem pa je potrebno poudariti, da to velja tako za profesionalne, kakor tudi neprofesionalne klube. Klubi se bodo morali zavedati, kakšnega pomena pri uspehu in nadaljnjem obstoju je organizacija samega kluba, organizacijska struktura z dobrim managerjem oziroma predsednikom na čelu in kako velik pomen ima management kluba. Pridobivanje finančnih sredstev bo vedno težje, saj je že sedaj javnih sredstev vsako leto manj in tudi zasebna sredstva bo zaradi gospodarske krize težje pridobiti. Tako bo ena ključnih funkcij v klubu funkcija trženja. Športni klubi, ki se bodo zavedali situacije, v kateri se bodo znašli, in strmeli k boljši organizaciji ter managmentu in vložili veliko več truda, si bodo zagotovili obstoj in uspešnost. Achieving your goals and to fulfill your needs in sport's, can be done individually or collectively. When you make the combination of interests of the sport to a group of people, we can say that it is a sport club. In sport's club people participate from different areas, both business and sports. But eveyone has the same goal, which are placed on the the club level and are one of the main goals of the success of the club. But this can only be achieved by good organization and good management in the club. The Slovenian clubs will need to change their way of thinking and begin to emulate after the most successful clubs in the world. In Slovenia, there is only a few clubs that follow such standards, or that they are achiving it, on some point. However, it is necessary to emphasize that this applies to both, professional as well as non-professional clubs. Clubs will have to realize, what are the important things in the success and how the organization works. And also have a gppd manager or club president. A financial esset acquisition will be increasingly difficult, since it is already less and less public founds every year and even the private funds will be more difficult to obtain, because of the economic crisis. For these reasons, one of the key functions of the club, will be marketing. Sport's clubs, which will realize the situation soon enough, and will find a solution to a better organization and management, will ensure the exsistence and success. With much more effort of course. Ključne besede: športni klub športni managment organizacijska struktura sponzoriranje financiranje marketing KMN Slovenske gorice. sports club sports management organizational structure sponsorship finance marketing KMN Slovenske gorice true true false [J. Damiš] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-04-19 15:31:08 2012-05-25 14:45:17 2022-04-14 12:04:17 2023-12-30 03:26:10 2012 0 Voličina 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005 11083036 URN:SI:UM:DK:XZIVJ8OL VS_Damis_Jernej_2012.pdf VS_Damis_Jernej_2012.pdf 1 8A4A5096C2D33C3D43714968E96D4FA7 52cdb7b0db4287ed8b54bdcb8ffb9aac778d25651b5ab91a15c7f614b19045f3 911a09c0-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f2a8d7bb-1e2b-4ea0-a71f-16afda5178f6 https://dk.um.si/Dokument.php?lang=slv&id=29548 Ekonomsko-poslovna fakulteta 0 0 0