20.500.12556/DKUM-22765 KOMUNICIRANJE V PROCESU PRODAJE PRODUKTOV MARKETING COMMUNICATION IN SELLING PRODUCTS Tržno komuniciranje je proces, ki je sestavljen iz sredstev, sporočil in metod, s katerimi predstavljamo glavne značilnosti izdelkov z namenom, da se porabniki čim lažje in čim hitreje odločijo za nakup. Podjetja za promocijo svojih izdelkov izbirajo različne metode komuniciranja. Med najpogostejše sodijo televizijski, radijski in spletni oglasi in komuniciranje prek elektronskih virov. Vse več podjetij pa svoje izdelke predstavlja tudi na profilih socialnih omrežij. Cilj diplomske naloge je ugotoviti, kakšna je prepoznavnost blagovne znamke 69slam, katere medije anketiranci najpogosteje uporabljajo in prek katerih medijev zasledijo največ reklamnih oglasov. Želimo pa tudi ugotoviti, kateri je tisti ključni dejavnik reklamnega oglasa, ki prepriča v nakup izdelkov. Marketing communication is a process that consists of funds, messages and methods to present the main features of products in order to make consumers more easily and quickly decide to buy. Companies choose different methodes of communication to promote their products. The most common include television, radio and online advertising and communication. More and more companies and their products is also presented on social networking profiles. Primary goal of graduation thesis is figure out how many people recognize brand 69slam on the market, which media is most commonly used and media throught which they see most advertisements. We wish also to figure out what is the key factor in advertisement to convince to buy a product. Blagovna znamka marketinško komuniciranje prodajni program izdelki 69slam. Brand marketing communication sales program 69slam products. true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-04-21 12:35:01 2012-10-29 10:31:56 2022-04-14 12:05:10 2023-12-30 03:34:45 2012 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7076371 URN:SI:UM:DK:IV3LTPAE UNI_Arnez_Eva_2012.pdf UNI_Arnez_Eva_2012.pdf 1 FC6006B3E7F0205BF7FB72226C1AAA83 69d04fed8b7aeb53ad20a0fb986be3d097a7f1105823338313dd49ee2272037d 91d99c84-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/b2bf6781-5c01-4eb3-bf5e-ff53e9ecca84 https://dk.um.si/Dokument.php?lang=slv&id=29561 Fakulteta za organizacijske vede 0 0 0