20.500.12556/DKUM-22772 PLANIRANJE RAZVOJA TURISTIČNE KMETIJE PAVLINA D.O.O. S POUDARKOM NA POLITIKI PODJETJA PLANNING THE DEVELOPMENT OF TOURISM FARM PAVLINA D.O.O. WITH FOCUS ON ENTERPRISE POLICY V diplomskem seminarju smo proučevali turistično kmetijo Pavlina d.o.o., ki kot kmetija že kar nekaj desetletij uspešno posluje in se razvija. Osredotočili smo se na vse značilnosti, ki so potrebne za ustanovitev podjetja oziroma za njen nadaljnji razvoj. Tema diplomskega seminarja je bila planiranje razvoja turistične kmetije Pavlina d.o.o. s poudarkom na politiki podjetja. Pri planiranju politike podjetja izhajamo iz vizije. Vsebovati mora poslanstvo, smotre in temeljne cilje podjetja, ki jih podjetje mora uresničevati. Pri ugotavljanju prednosti in slabosti smo ugotovili, da ima turistična kmetija Pavlina d.o.o. kar veliko ključnih prednosti, ki so usposobljeni kader, dobra lokacija, visoka kakovost. Pri proučitvi okolja turistične kmetije Pavlina d.o.o. smo ugotavljali priložnosti in nevarnosti za turistično kmetijo Pavlina d.o.o., ena bistvenih priložnosti je povezava mlečne proizvodnje s kmečkim turizmom ter širjenje ponudbe, kot so npr. prenočišča in jahanje. Naslov diplomskega seminarja smo si izbrali, saj avtorica živi na tej kmetiji in vidi veliko priložnosti za razvoj kmetije, saj je povpraševanje po malo drugačni storitvi naraslo. In our thesis we have studied the tourist farm Pavlina d.o.o., that has been in business for several decades and is developing successfully. Our bacis intention was to focus on all the features needed to start a business or for its further development. The theme of our thesis was planning the development of tourism farm Pavlina d.o.o. with focus on enterprise policy. Our vision was the basis for planning companies policy. It must include mission, goals and core objectives of the company, the enterprise must realize. Determining the strengths and weaknesses we found out that we have a number of key advantages like well trained personnel, good location and high quality. Examining the environment of tourist farm Pavlina we determined the opportunities and risks. One of the key opportunities is connection with milk production with farm tourism and its expanding offers such as accommodation and horse riding. The theme of thesis was chosen upon a fact that the author lives on this farm and sees many opportunities for its development. Demand for such services has been increasing for past few years. politika podjetja turistična kmetija Pavlina d.o.o. podjetniška vizija dejavniki uspešnosti prednosti in slabosti ter priložnosti in nevarnosti. enterprise policy tourist farm Pavlina d.o.o. enterprise vision success factors strengths and weaknesses and opportunities and threats. true true false [P. Jamšek] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-04-22 22:43:30 2012-08-13 12:18:55 2022-04-14 12:05:33 2023-12-30 03:25:22 2012 0 Slatinski dol 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 11135260 URN:SI:UM:DK:PVJYHXFP VS_Jamsek_Pavlina_2012.pdf VS_Jamsek_Pavlina_2012.pdf 1 5C0D6335E9113A0BA378CAA93964A7FC db9189993f34dbfcc800c48cc229d60d165493324792817bc3bbd4582731415c 92525526-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/81590043-2999-49e4-a0b5-99eb1d546fc4 https://dk.um.si/Dokument.php?lang=slv&id=29572 Ekonomsko-poslovna fakulteta 0 0 0