20.500.12556/DKUM-22800 ANALIZA KONKURENTOV ORGANIZACIJE NOVA KBM D.D. ZA STORITEV BANČNEGA RAČUNA ŠTUDENTA COMPETITOR ANALYSIS OF STUDENT BANK ACCOUNT SERVICE OF THE ORGANIZATION NOVA KBM D.D. Sodobni trendi in vse več konkurentov, ki se pojavljajo na globalnem trgu, predstavlja vse večje zahteve med organizacijami. Le te se lahko razvijajo in rastejo z primernim oblikovanjem in uporabo strategij. Organizacije morajo poznati lastne zmožnosti, prednosti in slabosti. Poznavanje konkurentov je bistveno, analiza konkurentov in okolja organizacije pa je potrebna za izdelavo prihodnjih strategij. Diplomski seminar vsebuje analizo konkurentov organizacije Nove KBM s pomočjo primerjalne analize oziroma benchmarkinga. Analiziral sem storitev bančnega računa študenta, ter izvedel primerjavo s petimi bankami, ki imajo v Sloveniji največji tržni delež. V analizi sem primerjal lastnosti in druge dejavnike, ki so vključeni v ponudbo storitve. Ugotovil sem, da organizacija Nova KBM, ki je po tržnem deležu druga največja banka v Sloveniji, ponuja storitev bančnega računa študenta, ki je po konkurenčnosti primerljiva z konkurenti. Nekatere komponente storitve se diferencirajo od konkurenčnih glede na ceno in druge ugodnosti, ki jih vsebuje storitev. Z analizo sem ugotovil tudi prednosti ter slabosti, na podlagi le teh pa se pojavljajo priložnosti za nadaljnji razvoj storitve, kar pa je podlaga za ugoden položaj na trgu in konkuriranje najboljšim ponudnikom te storitve. Ne samo na domačem trgu, temveč tudi globalno. Contemporary trends and the increasing number of the competitors on the global market are creating growing demands among organizations. Those can only develop and grow with proper design and the use of strategies. The organizations must be aware of their abilities, strengths and weaknesses. Knowing your competition is essential and the analysis of competitors and its environment is required in order to develop future strategies. This graduation thesis analyses the competitors of the organization Nova KBM by using the method of benchmarking. The subjects of analysis were student bank account services of five banks with the highest market share in Slovenia. Characteristics and other factors that are involved in offering services were compared. Analysis showed that student bank account services of the organization Nova KBM, whose market share is the second-largest in Slovenia, are comparable with those of its competitors. Some service components, such as the price and other benefits, are different from its competition. The analysis also showed the strengths and weaknesses, which influence the opportunities for further development of the service. Those opportunities allow a favourable position on the market and competition with best service providers on the national and global market. Analiza konkurentov benchmarking organizacija Nova KBM storitev bančni račun študenta. Competitor analysis benchmarking organization Nova KBM service student bank account true true false [L. Jurič] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-04-24 09:55:34 2012-11-16 07:34:08 2022-04-14 12:06:45 2023-12-30 03:35:20 2012 0 Ruše 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.71 11195164 URN:SI:UM:DK:EYTY2AOX VS_Juric_Luka_2012.pdf VS_Juric_Luka_2012.pdf 1 768A848B92F6F7E6DD655E26594DD4BC 4d3a8b35c8781cfd4c8e91b1d3f8814d21823103dfd88264932743e72ecc4ba3 941e60d9-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/fdf19902-4128-4011-b1f0-826f55a71284 https://dk.um.si/Dokument.php?lang=slv&id=30118 Ekonomsko-poslovna fakulteta 0 0 0