20.500.12556/DKUM-22820 POMEN BLAGOVNIH ZNAMK ZA MALA IN SREDNJE VELIKA SLOVENSKA PODJETJA V PROCESU INTERNACIONALIZACIJE THE IMPORTANCE OF BRAND NAMES FOR SMALL AND MEDIUM-SIZED SLOVENIAN ENTERPRISES IN THE PROCESS OF INTERNATIONALIZATION V magistrskem delu smo se seznanili s pojmoma blagovna znamka in internacionalizacija, ter predstavili kakšen je njun pomen za MSP. Podjetja, ki vstopajo na tuji trg so uspešnejša, če imajo močno blagovno znamko, ki predstavlja kakovost in vrednost za potrošnike. Namen raziskave je bil ugotoviti kako slovenska MSP upravljajo s blagovnimi znamkami v procesu internacionalizacije. Predpostavili smo hipoteze, ki smo jih s pomočjo raziskave sprejeli ali zavrnili. In the master's dissertation we acquainted ourselves with areas such as brand names and internationalization, and researched their meaning for small and medium-sized companies. Companies that enter into foreign markets are mores successful if they have a strong brand name, which is representing quality and value for users. The intention of the research was to find out how small and medium-sized Slovenian companies meet and manage their brand names and internationalization. We presumed hypothesis, which we rejected or accepted with the help of the research. blagovna znamka internacionalizacija mala in srednje velika slovenska podjetja brand name internationalization small and medium-sized companies true true false [A. Žnidarič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2012-04-25 09:59:49 2012-08-20 12:18:22 2022-04-14 12:07:31 2023-12-30 03:36:34 2012 0 Rošpoh 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 11138076 URN:SI:UM:DK:BUQSRC5Y MAG_Znidaric_Anja_2012.pdf MAG_Znidaric_Anja_2012.pdf 1 A6647F8B0CAD6D9583015F3CAA476C4B abf28f07743f88f56b9478b557987feefa9842b92bfd793f391c35b64a404ee0 95714a4e-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ea72c852-110d-4dde-b427-08cf03bbcc54 https://dk.um.si/Dokument.php?lang=slv&id=29661 Ekonomsko-poslovna fakulteta 0 0 0