20.500.12556/DKUM-23069 POVPRAŠEVANJE IN NAKUPNO VEDENJE KUPCEV EKOLOŠKO PREHRAMBENIH IZDELKOV DEMAND AND CUSTOMER BEHAVIOR IN BUYING ORGANIC FOOD PRODUCTS V diplomski nalogi proučujemo vedenje potrošnikov oziroma kupcev ekoloških prehrambenih in drugih izdelkov. Zanima nas, kako pogosto potrošniki kupujejo določene skupine ekoloških izdelkov in kateri so glavni dejavniki za nakup. Ali je nakupovanje ekoloških izdelkov zgolj modna muha ali kaj več? Obstaja veliko ponudnikov ekoloških živil in ostalih izdelkov – od ekoloških kmetij in tržnic do obsežne ponudbe spletnih trgovin. Zanima nas, kje potrošniki največ kupujejo in pa kateremu od ponudnikov najbolj zaupajo, da je izdelek res ekološki. V teoretičnem delu predstavljamo nekaj osnov povpraševanja in nakupnega vedenja potrošnikov ter stanje ponudbe in povpraševanja po ekoloških izdelkih v Sloveniji. V nadaljevanju predstavljamo značilnosti ekoloških izdelkov – katere izdelke poznamo, ter katero zakonodajo in certifikate morajo poznati potrošniki. Opravili smo raziskavo, s katero proučujemo vedenje kupcev ekoloških živil in skušamo ugotoviti predvsem, kje kupci najbolj pogosto kupujejo ekološke izdelke, kako dobro poznajo certifikate in oznake in ali obstajajo razlike pri pogostosti nakupovanja glede na spol. In this study we research the behavior of consumers of organic food and other products. We would like to find out, how often certain groups of consumers are buying organic products and what are the main factors for purchasing. Is buying of organic products just a fashion trend or is there something more? There are many providers of organic food and other products – from organic farms and markets to wide selection of online shops. We would like to know, where consumers tend to buy more and which of the providers of organic products are trusted the most. The theoretical part presents some fundamentals of demand and behavior of the consumers and presents the supply and demand for organic products in Slovenia. Below we present the characteristics of organic products – which products we know and what laws and certificates should be familiar to consumers. We have done a survey in which we study the behavior of consumers of organic products and try to determine, where consumers most frequently buy organic products, how familiar are with the certificates and labels and whether there are differences in the frequency of shopping according to sex. Ekološki izdelki nakupno vedenje povpraševanje certifikati in oznake ekološke kmetije Organic products behavior of the consumers demand certificates and labels organic farms true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-05-21 12:20:44 2012-08-17 09:46:17 2022-04-14 12:20:29 2023-12-31 03:17:07 2012 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7048723 URN:SI:UM:DK:LLLLAHT5 UNI_Zupan_Masa_2012.pdf UNI_Zupan_Masa_2012.pdf 1 BF217F83DE5D03A874FA57FAF6AA3E72 45b1f72a9d41f4ae6fc23e7fee29a33eb441ffe0cf0a92b0d7d71beedc075be1 a376b8e8-7c06-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0d088054-9c5d-4765-b54f-7da1e2512786 https://dk.um.si/Dokument.php?lang=slv&id=30106 Fakulteta za organizacijske vede 0 0 0