20.500.12556/DKUM-26805 PROBLEMATIKA VPISA DIJAKOV NA SREDNJI ŠOLI KOČEVJE THE ENROLLMENT ISSUES IN VOCATIONAL UPPER SECUNDARY SCHOOL KOČEVJE Diplomsko delo je prikaz problematike vpisa dijakov Srednje šole Kočevje. Srednja šola Kočevje je samo ena od slovenskih šol, ki so jo prizadele demografske, gospodarske, družbene in politične spremembe v državi. Velika večina osnovnošolcev, sploh če imajo dober uspeh in ciljajo na visoko izobrazbo, se raje vpiše v gimnazijske programe. Posledica vpisovanja v gimnazije pomeni slab vpis v srednje in poklicne šole. Zaradi vse večjega prilagajanja šol okolju pa tudi ravnatelji in zaposleni na šolah nimajo lahke naloge. Ravnatelji kot vodje šole morajo poskrbeti za učinkovito in uspešno vodenje šole ne samo s pedagoškega vidika, ampak tudi z vidika managerja šole. Sinergijo obeh funkcij ravnateljskega poklica je zelo težko doseči. Vsekakor pa se mora kot posledica spreminjanja različnih dejavnikov šola zaradi večjega vpisa in prepoznavnosti usmerjati v marketing. Ker so slovenske šole danes primorane ravnati tržno in konkurenčno, smo v raziskovalnem delu ugotavljali zadovoljstvo dijakov Srednje šole Kočevje s šolo, profesorji in marketingom šole. Ugotavljali smo raven marketinške kulture in zavedanje marketinga na Srednji šoli Kočevje v primerjavi z Gimnazijo Kočevje. Rezultate raziskovalnega dela smo uporabili za nadaljnje raziskovanje in svetovanje za spodbuditev in razvijanje marketinške kulture na Srednji šoli Kočevje. The thesis points out the enrollment issues in Vocational upper secondary school Kočevje. The school is one of the many schools in Slovenia being impaired by demographic, economic, social and political changes in the state. Greater part of the primary school students, especially good greaders who want a higher education, tend to enroll in high school programs. Because of the constant environment changes headmaster and teacher's work in the schools is hard. Pedagogic and leading skills, efficient and successful leadership of the headmasters must be provided. Transfomational headmaster's leadership occupation synergy is very hard to achieve. Considering various factors such as larger enrollment and notion of the school, marketing is to be of greater importance. Because of the market-orientation and competitiveness of slovenian schools nowadays turning to marketing, our research part of the thesis is based on the Vocational upper secondary school Kočevje students' contentment with their school, teachers and schools marketing. The level of marketing culture and awareness of the marketing in the Vocational upper secondary school Kočevje compared to High school Kočevje is being researched. Results of the research part of the thesis were used for further researching and consulting, for purpose of promoting and developing the marketing culture in Vocational upper secondary school Kočevje. - problematika vpisa v srednje šole - ravnatelj in manager - marketing - marketinška kultura - razvoj marketinške kulture - enrollment issues in vocational upper secondary schools - headmaster and leader - marketing - marketing culture - marketing culture development true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-05-31 21:21:23 2012-08-17 10:16:01 2022-04-15 13:33:05 2024-01-04 03:09:36 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7049491 URN:SI:UM:DK:RHHZ3TT2 VS_Lovrec_Sanja_2012.pdf VS_Lovrec_Sanja_2012.pdf 1 DF9DC67B189792CA30C9875C0FB8F2FD 0088c8b17fd71eeadef5c35b9d0203cedb22629e7bfe2ef03a7bb0fa2f8eb186 37b1f7c1-7c07-11eb-bb7a-00155d0001ca 20.500.12556/dkum/21373759-3ee2-4415-b8f4-97ec6c047e8e https://dk.um.si/Dokument.php?lang=slv&id=35950 Fakulteta za organizacijske vede 0 0 0