20.500.12556/DKUM-27859 POSLOVNA DARILA KOT ELEMENT KOMUNICIRANJA BUSINESS GIFTS AS PART OF MARKETING COMMUNICATION Komunikacija je izmenjava informacij, misli, idej, mnenj ter drugih vsebin med pošiljateljem in prejemnikom sporočila. Od nje je odvisno, kako bo neka organizacija funkcionirala. Tudi poslovna darila sodijo med načine komuniciranja v poslovnem svetu. V Sloveniji je poslovno obdarovanje zakonsko regulirano. Poslovno darilo ima vedno poslovni namen. Delimo jih lahko glede na izvor, vsebino, vrednost, glede na prejemnika itd. Seveda pa je pri njegovi izbiri potrebno paziti, da je le-to primerno situaciji in obdarjencu. V poslovnem svetu se pogosto podarja cvetje, vino, kulinarični izdelki, izdelki domače obrti, pisarniška darila, darila vezana na dejavnost podjetja itd. Poslovna darila so lahko z ali brez logotipa. Raziskava je pokazala, da je dobra tretjina, to je 36 % anketiranih že prejela popolnoma neprimerno poslovno darilo; da najbolj cenijo darila domače obrti; 50 % jih meni, da je poslovno darilo primeren način komuniciranja; 46 % jih pravi, da podjetje s poslovnim darilom najpogosteje sporoča naklonjenost; 72 % jih pravi, da so takšna darila pokazatelj, kako dobro podjetje posluje itd. Communication is exchange of information, thoughts, ideas, opinions and other content between the sender and the recipient of the message. From communication it depends how an organization functioned. Business gifts are one of the ways of communication in the business world. In Slovenia, business gifts are legally regulated. Business gift is always a business purpose. They are divided according to their origin, content, value, depending on the recipient etc. At choosing a gift we have to be careful that it is appropriate according to situation and recipient of gift. In the business world are often gives such as flowers, wine, culinary products, handicraft products, office gifts, gifts related to the activity of the company, etc.. Business gifts may be with or without a logo. The survey showed that about a third, which is 36% of respondents, have received totally inadequate business gift; the most appreciated are gifts from local crafts; 50 % of respondents are sure that business gifts are suitable way of communication; 46 % respondents said that the company mostly (with business gift) communicates affection; 72 % are saying that business gifts are good indicator of how a business operates, etc. - komunikacija - poslovna darila - zakon - podjetje - obdarjenec. - communication - gifts - law - company - gifted. true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-06-01 13:02:36 2012-08-16 10:00:13 2022-04-15 13:45:50 2021-04-11 03:28:08 2012 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7046419 URN:SI:UM:DK:CSYVLBXR VS_Japelj_Maja_2012.pdf VS_Japelj_Maja_2012.pdf 1 B4E44C0A3896E41AA40263A19458A607 5bb84cadd6589203e449312dcb831ae0072504a04127a547455292c08ddec970 490042f4-7c07-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3a75b4c4-05f8-468d-a234-3623e5490efd https://dk.um.si/Dokument.php?lang=slv&id=37217 Fakulteta za organizacijske vede 0 0 0