20.500.12556/DKUM-35008 Povezanost med velikostjo podjetja in merljivimi atributi zaposlitvenega oglasa Relationship between the company's size and mesurable attributes of employment ads Raziskujemo povezavo med velikostjo podjetja in merljivimi atributi zaposlitvenega oglasa. Zanima nas na katere atribute velikost podjetja najbolj vpliva in kakšna je povezanost med samimi atributi. Velikost podjetja smo merili glede na število zaposlenih v podjetju. Atributi, katere smo uporabili v raziskavi so: površina, barva, cena zaposlitvenega oglasa, število ponovitev in število prijav na zaposlitveni oglas. S pomočjo raziskave smo ugotavljali tudi medij, katerega podjetja največ uporabljajo pri objavi zaposlitvenih oglasov. Na podlagi rezultatov v članku predstavljamo, teoretična izhodišča, rezultate raziskave in predloge za nadaljnji razvoj. We explore the relationship between the company’s size and measurable attributes of an employment ad. We were interested in which attributes were most affected by the size of a company and what the relationship between these attributes is. Company size was measured by the number of employees of a company. Attributes, which we used in our study, are: size, color, and price of an employment ad, the number of repetitions and number of applications per job ad. Through our research we also determined the medium which most companies used to publish job advertisements. In the paper, we present the theoretical framework, research results and proposals for further development. zaposlitveni oglas velikost podjetja oglaševanje tržno komuniciranje job ads company size advertising marketing communications true true true Slovenski jezik Angleški jezik Neznano 2012-06-06 12:40:54 2012-06-06 12:40:54 2025-10-10 03:19:21 2019-07-10 13:50:13 2012 0 0 str. A 72 - A 78 Letn. 45 št. 2 2012 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 7003411 1318-5454 URN:SI:UM:DK:BZCW0H7I http://organizacija.fov.uni-mb.si/index.php/organizacija/article/view/448/868 1 https://dk.um.si/Dokument.php?lang=slv&id=45852 RAZ_Gaber_Mojca_2012.pdf RAZ_Gaber_Mojca_2012.pdf 1 8FE37F3A79FFAC920EA98FEEA2F32046 98735c43708b6a4e2cb85b44d00e132989633a749e89b7ec921c3c9a38d0dfbe 4eb0fa8a-a4ff-11f0-9896-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=199750 Fakulteta za organizacijske vede 0 0 0