20.500.12556/DKUM-36826 RAZVOJNE MOŽNOSTI MESTA MARIBOR ZA DOSEGANJE MEDNARODNE KONKURENČNOSTI DEVELOPMENT OPPORTUNITIES OF THE CITY OF MARIBOR TO ACHIEVE INTERNATIONAL COMPETITIVENESS Globalizacija svetovne ekonomije in hitrost tehnološkega napredka sta sili, ki ju mesta morajo prepoznati, če želijo biti konkurenčna v svetovnem okolju. Kakorkoli konkurenčnost definiramo, imamo mesta, ki se po različnih kazalnikih odrežejo bolje od ostalih. Nekatera mesta, ki so bila nekoč gonilna sila državnih ekonomij, so postopoma izgubila svojo vlogo, predvsem zaradi upada tradicionalnih industrijskih panog in nepripravljenosti na tržne krize in izzive. Mednje spada Maribor, ki je od osamosvojitve dalje ostal območje z resnimi gospodarskimi in socialnimi problemi v Sloveniji. Za ponovno oživitev oziroma preporod mesta bo potrebno dosledno izvajanje že sprejete strategije razvoja Maribora in izdelava izvedbenega načrta aktivnosti strategije. Večji poudarek bo potreben na strateškem tržnem planiranju mesta, ki vključuje strategije in aktivnosti za privabljanje industrije, investicij, prebivalcev in turizma. Potrebno bo boljše in plodnejše sodelovanje mestnih akterjev in deležnikov, ter izvedba razvojnih projektov s trajnostno razsežnostjo. Raziskava konkurenčnosti je zajemala šest evropskih mest. Ocenjevanje je potekalo po ključnih kazalnikih in področjih za ocenjevanje mestne uspešnosti, oziroma konkurenčnosti. Rezultati so pokazali, kako konkurenčen je Maribor v primerjavi z ostalimi mesti in katere so njegove prednosti in slabosti. Izpostavljeni so bili problemi mesta, možne rešitve in ukrepi za izboljšanje mednarodne konkurenčnosti mesta. The world economy globalization and the pace of technological progress are forces that must be recognized by cities, if they want to be competitive in the global environment. However we define competitiveness, we have cities that that peform better than others in various indicators. Some cities that were once the driving force of national economies are gradually losing their role, mainly because of the decline of traditional industries and the unwillingness of the market crisis and challenges. Among them is Maribor that has remained an area of serious economic and social problems in Slovenia since it's independence. To revitalize, and revive the city, the full implementation of Maribor's development strategy must be completed and the activities for the operation strategy must be carefuly developed and executed. Greater emphasis will be needed in the strategic planning of place marketing, which includes strategies and activities to attract industry investment, residents, and tourism. There is a need for better and more fruitful cooperation among the local actors and citizen groups. There is a need also for the execution of the development projects with a sustainable dimension. The survey covered six European cities. Evaluation was performed with the key indicators within urban areas to assess the performance and competitiveness of the cities. The results showed how competitive Maribor is when being compared to other cities and what are the cities advantages and disadvantages. Empfasis was on the problems of the city and its possible solutions and measures to improve the international competitiveness of the city. Maribor konkurenčnost strateško trženje mest razvojni projekti merjenje konkurenčnosti. Maribor competitiveness strategic place marketing development projects measuring competitiveness true true false [J. Povoden] Slovenski jezik Angleški jezik Diplomsko delo 2012-07-02 16:43:14 2012-08-30 09:32:12 2022-04-21 14:30:13 2024-01-01 03:34:58 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.4 11147548 URN:SI:UM:DK:DC9SM9S0 UNI_Povoden_Jernej_2012.pdf UNI_Povoden_Jernej_2012.pdf 1 AE416D777134E176B214C9BBECC82B61 15c2de054d9d059a913defbe6447111aff7ccde76fa33e49c8fbaaab73b7c272 23fc0026-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/8681c49b-2eaf-43a1-8798-916469a4ca5b https://dk.um.si/Dokument.php?lang=slv&id=48197 Ekonomsko-poslovna fakulteta 0 0 0