20.500.12556/DKUM-36974 ORGANIZACIJA NAGRADNE IGRE V PODJETJU KOTANYI D.O.O. ORGANIZATION OF AWARD GAME IN THE COMPANY KOTANYI D.O.O. Diplomsko delo obravnava enega od načinov pospeševanja prodaje – nagradne igre. Opisali smo potek nagradne igre in ugotovitve, ali nagradne igre pripomorejo k prepoznavnosti podjetja ter postopno tudi k pospeševanju prodaje in zadovoljstvu kupcev. Diplomsko delo obsega devet poglavij. Prvo je uvodno. V drugem poglavju smo podrobneje predstavili pospeševanje prodaje, namen, orodja, razloge in preverjanje uspešnosti pospeševanja prodaje. V tretjem poglavju smo opisali nagradne igre kot način pospeševanja prodaje. V četrtem poglavju pa smo prikazali nagradno igro v podjetju Kotanyi d.o.o., kako sodelovati v nagradni igri. V petem poglavju smo predstavili podjetje Kotanyi d.o.o. Šesto poglavje opisuje potrošnika v odnosu do nakupa, zadovoljstvo potrošnikov in odnos potrošnika do podjetja. Sedmo poglavje prikazuje pravno ureditev nagradnih iger v drugih državah in predzadnje, osmo poglavje opisuje slovenski oglaševalski kodeks. Deveto poglavje je raziskovalni del, kjer je grafično prikazana analiza ankete, interpretacija in ugotovitve. Thesis deals with one of the methods of sales promotion – prize game. We described the course of the prize game and the fact whether the game contribute to the gradual recognition of the company and also to increase sales and customer satisfaction. Thesis consists of nine chapters. The first is introductory. In another chapter We have presented in detail the sales promotion, purposes, tools and the reasons for checking the performance of sales promotion. In the third chapter we described the prize games as a method of sales promotion. In the fourth chapter we present prize game in the company Kotanyi Ltd. and how to participate in a lottery. In the fifth chapter we presented a company Kotanyi Ltd. The sixth chapter describes the consumer in relation to the purchase, consumer satisfaction and consumer attitudes toward business. Chapter seven presents the regulation of prize games in other countries, and penultimate, eight chapter describes the Slovenian Advertising Code. The ninth chapter is part of the research, which graphically presented analysis of the survey, interpretation and conclusions. nagradna igra pospeševanje prodaje potrošnja podjetje Kotanyi d.o.o. anketa prize game sales promotion consumption company Kotanyi d.o.o. survey true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-07-17 11:10:39 2012-10-24 14:29:50 2022-04-22 11:04:05 2023-12-30 03:25:51 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7072019 URN:SI:UM:DK:615IZGEU VS_Drobnic_Anita_2012.pdf VS_Drobnic_Anita_2012.pdf 1 14B6E3F4DC1C28CEB33520E82A10D6DA bfd3bc9fb6acbe7a27f2553b0df77bdde4d80293ec299015c456ab37d4440636 e245c74f-7c07-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ac5d7750-1893-4706-908a-eb090678707b https://dk.um.si/Dokument.php?lang=slv&id=48668 Fakulteta za organizacijske vede 0 0 0