20.500.12556/DKUM-36992 ZAZNAVANJE CENE IN KAKOVOSTI KOT DEJAVNIKA POZICIONIRANJA ZNAMKE BOOM PERCEIVED PRICE AND PERCEIVED QUALITY AS POSITIONING FACTORS OF BRAND BOOM Magistrska naloga se nanaša na tematiko znamk in pozicioniranja, oboje pa smo povezali s ponudbo turističnih storitev. Masters thesis refers to service trademarks and positioning, both connected with the tourist service offer. Znamka pocioniranje dejavniki pozicioniranja cena in kakovost Service trademark strategic positioning factors price and quality true true false [T. Stopernik] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2012-07-20 18:09:44 2012-10-23 12:30:59 2022-04-22 11:04:55 2021-04-14 03:45:52 2012 0 Slovenj Gradec 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 11176988 URN:SI:UM:DK:PKYOFWEC MAG_Stopernik_Tanja_2012.pdf MAG_Stopernik_Tanja_2012.pdf 1 611889BE7961C8B2CA5E0BE1A08DC0C3 989e3e3390eab2d332fc402d2926e7f429ae83e28ba712095d101a692c0a268a e5079ce3-7c07-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f1f984b3-58ee-4c6c-b10e-15910a5a0859 https://dk.um.si/Dokument.php?lang=slv&id=50627 Ekonomsko-poslovna fakulteta 0 0 0