20.500.12556/DKUM-37036 ZAVEDANJE KUPCEV O PROSTORSKI RAZPOREDITVI BLAGA V TRGOVINAH SPAR SLOVENIJA D.O.O. CUSTOMER AWARENESS OF THE SPATIAL DISTRIBUTION OF GOODS IN SPAR SLOVENIA D.O.O. STORES Marketing, pomemben element vsake prodaje, obsega tudi veliko marketinških prijemov; eden od njih je prav gotovo prostorska razporeditev blaga in prodajalne, ki jo uporablja vedno več trgovcev. V prvem delu diplomske naloge je opredeljen problem, ki ga želimo raziskati, postavljeni so cilji in predpostavke ter metodologija. V drugem delu nadaljujemo s predstavitvijo teoretičnih izhodišč o prostorski razporeditvi blaga in prostorski razporeditvi prodajalne, v tretjem poglavju pa je opisana razporeditev blaga in prodajalne v Spar Slovenija, d. o. o. Na podlagi pridobljenih podatkov v podjetju Spar Slovenija, d. o. o. in opazovanju trenutnega stanja so predstavljene tudi izboljšave v sklepnem delu diplomske naloge. Raziskovali smo v kolikšni meri se kupci zavedajo razporeditve blaga glede na spol in kakšen vpliv ima razporeditev blaga na njihov nakup. Raziskava je potekala s pomočjo anketnega vprašalnika; rezultati so bili analizirani z orodjem SPSS, upoštevati pa je potrebno, da je raziskava temeljila na subjektivnih mnenjih kupcev. Analiza raziskave je pokazala zelo zanimive ugotovitve. Marketing is an important element of any sales and there are many marketing approaches, one of them is certainly the spatial distribution of goods and the store layout, which are used by an increasing number of traders. The first part of my thesis defines the problem that we want to explore and sets the goals, the assumptions and the methodology. In the second part we continue with the presentation of the theoretical study on the spatial distribution of the goods and the store layout, while in the third chapter both spatial distribution of goods and store layout of company Spar Slovenia Ltd. are described. Based on the information in the company Spar Slovenia Ltd. and observing the current state, we present some improvements in the final part of the thesis. We researched the extent to which customers are aware of the spatial distribution of goods based on customer gender and what impact the distribution of goods has on their purchase. The research was conducted through a survey questionnaire and the results were analyzed by using SPSS. Still, it is essential to take into account that the survey was based on subjective opinions of customers. The analysis of the survey revealed some interesting results. prostorska razporeditev blaga razporeditev prodajalne trženje zavedanje kupcev spatial distribution of goods store layout marketing customer awareness true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-07-30 21:10:45 2012-09-17 13:21:43 2022-04-22 11:07:08 2021-04-15 03:38:27 2012 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7059219 URN:SI:UM:DK:QOHFE92O UNI_Dizdarevic_Denis_2012.pdf UNI_Dizdarevic_Denis_2012.pdf 1 9645A8A19C3FFA200761EA4ECC0198F0 23f5c992bfa368fdebb82c7b7686dd31b15042a39cb804178d5a324e5f9ffd97 f7f54549-7c07-11eb-bb7a-00155d0001ca 20.500.12556/dkum/5bb0d5d9-818d-47bf-b805-3f4db10c1f64 https://dk.um.si/Dokument.php?lang=slv&id=48592 Fakulteta za organizacijske vede 0 0 0