20.500.12556/DKUM-37044 PRIHODNOST MOBILNIH TELEFONOV PO SKUPINAH UPORABNIKOV THE FUTURE MOBILE PHONES BY USER GROUPS Zelo hiter razvoj mobilnih telefonov je za uporabnike v današnji družbi lahko že pravi izziv. Večina ljudi se ob nakupu novega mobilnega telefona sooči s težavo kateri telefon izbrati. Nakup še zdaleč ni več tako preprost, kot je bil še pred nekaj leti. Tržišče ponuja raznovrstne mobilne telefone: nekateri omogočajo le klicanje, z drugimi je mogoč dostop do spleta, fotografiranje, pametni telefoni ponujajo obilico dodatkov. Cenovni razpon mobilnih telefonov je večji kot kdaj koli, cene lahko sežejo preko tisoč evrov. Zavedati se moramo, da imajo uporabniki med seboj različne potrebe in pričakovanja. V diplomski nalogi se bomo spoznali z odločitvenim modelom, ki omogoča mobilnemu operaterju lažje odločanje pri izbiri primernih akcijskih telefonov. Izpostavili bomo tiste lastnosti mobilnih telefonov, ki najpogosteje vplivajo pri njihovi izbiri. Model bo zasnovan na trenutnih potrebah uporabnikov, ki jih bomo raziskali v anketah. Predlagal bo, katere naprave so najprimernejše za posamezno skupino uporabnikov. Odločitveni model bo zasnovan v programi DEXi. Extremely fast development of the mobile phones in the few past years can cause a challenge for today’s society. When buying a new phone most people have issues, which model should they choose. Buying is not as easy as it used to be a few years ago. Market offers different types of mobile phones: some of them are only made for simple phone calls, while the other phones, called smart phones, provide the access to the internet, they are developed for taking photos, smart phones enable many other functions. The price range is also larger than it used to be in the past, prices can rise up to 1000 euro or even more. Beside all that, we have to be aware that different user groups have different needs and expectations. In this BA thesis we will meet a decision model that provides an easy decision making for the mobile operator, while searching for the appropriate mobile device. We will expose those attributes of mobile phones that effect the decisions most often. The model will be based on current needs of the costumers, which will be researched in questionnaires. The Decision model will suggest us which devices are the most appropriate for different user groups. It will be designed in DEXi. Mobilni telefon skupina uporabnikov DEXi Mobile phone user groups DEXi true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-07-31 22:32:25 2012-10-03 10:09:24 2022-04-22 11:07:40 2021-04-14 03:53:25 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7065875 URN:SI:UM:DK:RBEVWLXF UNI_Peternel_Ziga_2012.pdf UNI_Peternel_Ziga_2012.pdf 1 38584F377AF878814192B5BE051187E5 ef792eab5364c9df0c7fa89dbea5cf6aebafdaf6db8a0e0f5a688944685be9a4 25fd0f50-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f0df6407-f5df-429e-906d-de323e73db8b https://dk.um.si/Dokument.php?lang=slv&id=49018 Fakulteta za organizacijske vede 0 0 0