20.500.12556/DKUM-37047 UVEDBA NOVEGA PODJETJA SKOZI PRIZMO MARKETINŠKEGA SPLETA INTRODUCTION OF A NEW COMPANY THROUGH THE PRISM OF MARKETING MIX Uspešen začetek podjetniške poti predstavlja vstopnico v nadaljnje uspešno poslovanje podjetja. Pomembno je, da se bodoči podjetnik seznani z vsemi zakoni, ki jih mora poznati ob ustanovitvi lastnega podjetja. Pri tem mora vedeti, v kakšnem obsegu bo njegovo podjetje delovalo, saj si bo le tako lahko določil cilje, ki jih želi doseči. V želji po uspehu se mora posvetiti preučevanju marketinškega spleta, s čimer bo dosegel ciljne kupce ter uspešno prenesel svojo idejo na trg, kjer bo s pomočjo uspešne promocije zaživela. Diplomsko delo je sestavljeno iz dveh delov. V prvem (teoretičnem) delu smo predstavili pravnoorganizacijske vrste podjetij, marketing v povezavi z marketinškim spletom ter proces razvoja storitve na trg s pomočjo oglaševanja. Drugi del diplomske naloge predstavlja raziskovalni del. Raziskali smo, kateri dejavniki vplivajo na odločitev naročnika o koriščenju storitve. S tem smo želeli izpostaviti pomen celostnega marketinga za uspešen začetek podjetniške poti ter ugotoviti, kaj ciljna populacija kupcev meni o ponudnikih storitev. A successful start of a business career is a ticket to further successful operation of a company. It is vital for a future business person to be acquainted with the existent legislature relevant in establishing their own company. In addition, they should also determine the scope of activities of the new company since that is the only way to setting and attaining the goals. Driven by the desire for success, a business person must examine the marketing mix with a view to attracting target customers and successfully transmitting the idea on the market where it will be brought to life through successful advertising. The thesis is composed of two parts. The theoretical part presents both legal and organisational categorisation of companies, marketing in relation to the marketing mix, and the process of developing and launching a service through advertising. The second part of the thesis is practical. It involves a research which determines the factors influencing the client's decision to use a service. It aims to point to the significance of holistic marketing as a basis for a successful start of a business career as well as to gauge the opinion of target customers about service providers. Ustanovitev podjetja marketinški splet koriščenje storitev vpliv dejavnikov Establishing a company marketing mix using a service influence of factors true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-08-01 15:03:27 2012-09-19 10:29:35 2022-04-22 11:07:50 2021-04-16 03:54:41 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7060243 URN:SI:UM:DK:L8OTK3UD UNI_Teran_Teja_2012.pdf UNI_Teran_Teja_2012.pdf 1 252B4F0D802551FA117DC035CA925D07 193b6fb95cccc5fdb3c5322d7656d11aef64b780340abd5fede36b52ecda2827 40c187da-7c07-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d0e191e6-30da-400a-97d8-051664008840 https://dk.um.si/Dokument.php?lang=slv&id=48613 Fakulteta za organizacijske vede 0 0 0