20.500.12556/DKUM-37092 UPORABA PORTERJEVEGA MODELA PETIH SILNIC NA PRIMERU PODJETJA CLEANGRAD D.O.O. APPLICATION OF PORTER'S MODEL OF FIVE FORCES: THE CASE OF THE COMPANY CLEANGRAD D.O.O. Porterjev Model petih silnic je eden izmed najpogosteje uporabljenih modelov za analiziranje določene panoge in konkurence. Izvirni model vsebuje pet silnic in sicer obstoječe konkurente, potencialne konkurente, dobavitelje, kupce in substitute. V različnih panogah so te silnice različno močne. Bistvenega pomena je, da si podjetje pridobi takšno pozicijo, kjer se bo lahko uspešno branilo pred konkurenti in nanje tudi vplivalo. Podjetje Cleangrad d.o.o. se ukvarja s izdelavo stropnih in stenskih panelov ter tal za čiste prostore. Na trgu si je z leti pridobilo ugled in zaupanje svetovnih največjih farmacevtskih podjetij, kot so Pfizer, Novartis, GlaxoSmithKline in drugi. S širitvijo uporabe čistih prostorov v druge panoge, pa se podjetju odpirajo nove možnosti za povečanje tržnega deleža in utrditve položaja med konkurenti. V nalogi smo analizirali področje proizvodnje čistih prostorov za farmacevtsko industrijo in navedli nekaj možnih ukrepov, ki lahko služijo kot osnova za oblikovanje strategij in ciljev podjetja v prihodnosti. Porter's model of five forces is one of the most popular model for analysis branches and competition. The original model include five forces; current competitors, potential competitors, suppliers, buyers and substitutes. In different branches have this forces different strenght. It is important for company to achive position in market, where it can successfuly defend itself against competitors and also have an impact on competitors. The company Cleangrad d.o.o. is manufacturer of ceilings, floors and walls for clean rooms. They gain a reputation ant trust from the biggest pharmaceutical companies on the market, like Pfizer, Novartis and GlaxoSmithKline and others. With enlargement of using clean rooms in other branches, the company Cleangrad d.o.o. has an option for increase their market share and consolidates their position among competitors. In thesis we analyzed pharmaceutical industry and listed some possible actions which can be used as base for creating strategies and company goals in the future. Porter Model petih silnic farmacevtska industrija Cleangrad d.o.o. Pfizer Novartis Obstoječi konkurenti Potencialni konkurenti Dobavitelji Kupci Substituti Porter Model of five forces Pharmaceutical industry Cleangrad d.o.o. Pfizer Novartis Current competitors Potential competitors Suppliers Buyers Substitutes true true false [M. Ambrož] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-08-09 17:17:35 2012-12-19 09:28:20 2022-04-22 11:10:04 2021-04-16 04:00:38 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 11289372 URN:SI:UM:DK:H3JXC9AZ UNI_Ambroz_Mihael_2012.pdf UNI_Ambroz_Mihael_2012.pdf 1 53957868ECCF99D722F02CFF518D6133 fae51d85eff1bafc94f7ac3794864f39c49df2e0840a4b95a5e021ee967cf859 2960ee24-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/2b5d0f51-080d-4a67-b261-6bb1282d821b https://dk.um.si/Dokument.php?lang=slv&id=48705 Ekonomsko-poslovna fakulteta 0 0 0