20.500.12556/DKUM-37122 SPLETNO OGLAŠEVANJE S POUDARKOM NA SOCIALNIH OMREŽJIH: PRIMER SPLETNE TRGOVINE ZOO MARKET REX WEB ADVERTISING WITH AN EMPHASIS ON SOCIAL NETWORKS: THE CASE OF ZOO MARKET REX V diplomskem seminarju z naslovom Spletno oglaševanje s poudarkom na socialnih omrežjih smo se osredotočili na metode spletnega oglaševanja, raziskali prednosti in slabosti ter teoretična izhodišča povezali s primerom spletne trgovine Zoo Market Rex. V današnjem sodobnem in konkurenčnem okolju postaja elektronsko poslovanje vse bolj razširjena oblika poslovanja. Najpogostejši obliki sta spletna trgovina in spletno oglaševanje. Internet je medij prihodnosti in prav s tega vidika je smiselna vzpostavitev spletne trgovine. Uspeh spletne trgovine pa je močno povezan z dobro izdelanim in premišljenim oglaševanjem. Podjetja postopoma opuščajo klasično oglaševanje in vse bolj uporabljajo splet. Pomembno je, da v svoje trženje vključujejo internet in storitve, ki jih ponuja, saj je število uporabnikov interneta iz dneva v dan večje. Spletno oglaševanje tako zaradi nenehnega razvoja novih tehnologij, aplikacij in drugih napredkov omogoča prihranek časa in stroškov ter bistveno širši doseg ciljne javnosti. Čeprav so socialna omrežja trenutno v širokem razmahu, zgolj njihova uporaba za namene oglaševanja ne prinese dolgoročnega uspeha. Čeprav je vse več ljudi aktivnih na socialnih omrežjih, ne smemo pozabiti na preostali odstotek posameznikov, ki več časa namenjajo drugim medijem. Odstotek je majhen, a vendar pomemben za podjetja, saj lahko vključuje potencialne kupce. Zato je pomembno, da podjetja spletno oglaševanje uporabljajo v kombinaciji s tradicionalnim. Zagotovo pa že prihajajo novi trendi in spletno oglaševanje bo kmalu prevzelo vodilni položaj. In this paper about Web advertising with an emphasis on social networks: the case of Zoo Market Rex we focused especially on the methods of web advertising, researched advantages and disadvantages and linked theoretical background with the case of online store Zoo Market Rex. In today’s modern and competitive environment online business is becoming more and more common form of business. Two most frequently used forms are online store and web advertising. Internet is tool of the future and that is why it is reasonable to set up an online store. But the success of the store is strongly connected with well–designed and thought out advertising. Companies are slowly giving up classical advertising and increasingly use web. It is important for them to include internet and its services in their marketing, because the amount of people that use internet is getting higher every day. Because of the constant development of new technologies, applications and other advancements, web advertising help us to save time and money. Even though social networks are expanding really fast today, using them as only advertising place does not bring long-term success. And even though there are a lot of active people on social networks, we should not forget about individuals, which spend more time using other media. Their percentage is lower, but important for companies, because it may include potential customers. That is why it is important to combine web advertising with traditional. But new trends are coming and web advertising will soon become the most important. Spletno oglaševanje blogi forumi elektronska pošta socialna omrežja Facebook. Web advertising blogs forums e-mail social networks Facebook. true true false [T. Duh] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-08-13 19:07:27 2012-12-05 12:39:36 2022-04-22 11:11:18 2023-12-30 03:23:42 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.738.5 11237916 URN:SI:UM:DK:8X6RBTDD UNI_Duh_Tjasa_2012.pdf UNI_Duh_Tjasa_2012.pdf 1 0279CF9DF5C2D43517B693DC8B130CBF ee9371f54901dbddd2293e9d4c0f1a8b1d571748ccdeb954ddb6a052e3feaa65 2b09695a-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1690c539-5fa8-4b1b-95ca-b250f919d4e0 https://dk.um.si/Dokument.php?lang=slv&id=49053 Ekonomsko-poslovna fakulteta 0 0 0