20.500.12556/DKUM-37128 MARKETINŠKO KOMUNICIRANJE PRIREDITEV MARKETING COMMUNICATION AT EVENTS Bistvo prireditev je njihovo načrtovanje in uporaba ustreznih instrumentov marketinškega komuniciranja. Posledica pravilne izbire instrumentov predstavlja obisk oziroma ne obisk prireditve. Instrumenti morajo biti takšni, da pritegnejo pozornost ciljnih skupin in vsebujejo vse potrebne informacije o dogodku. Prireditev mora biti oblikovana tako, da bo zadovoljila obiskovalce, da bo čim večji obisk in s tem čim večji prihodki. Careful planning and the use of appropriate marketing communication tools is the key to success for any event. Since the number of visitors depends on the selection of these tools, they should be implemented so as to attract the attention of your target groups and include all necessary information on that particular event. What is more, the event itself should meet and exceed the visitor's expectations in order to bring in as much revenue and attract as many visitors as possible. marketinško komuniciranje oglaševanje pospeševanje prodaje osebna prodaja odnosi z javnostmi neposredno trženje prireditev načrtovanje prireditve marketing communication advertising sales promotion personal seeling public relations direct marketing events planning events true true false [N. Uršič] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-08-14 13:47:32 2012-12-06 10:46:20 2022-04-22 11:11:34 2021-04-17 03:23:35 2012 0 Ravne na Koroškem 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 11241244 URN:SI:UM:DK:DWK2PHNR UNI_Ursic_Nina_2012.pdf UNI_Ursic_Nina_2012.pdf 1 370FE11A91DDD33B302C8E7FF70CF787 e03851486b51faae625e639485ab23c36bb4a2c47c1bc24c256ee489f2090e5c 2b524a04-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/4826c5bf-81ac-488f-95c6-22d23f8d7347 https://dk.um.si/Dokument.php?lang=slv&id=49502 Ekonomsko-poslovna fakulteta 0 0 0