20.500.12556/DKUM-37133 ODLOČITVENI MODEL ZA IZBIRO NOVE LOKACIJE ZA ŠIRITEV STORITEV PODJETJA DECISION MODEL FOR CHOOSING A NEW LOCATION FOR EXPANDING COMPANY'S SERVICES V okviru diplomske naloge smo poiskali in predlagali najprimernejšo lokacijo za širitev poslovanja podjetja. Predhodno smo raziskali, kateri dejavniki najpomembneje vplivajo na obseg poslovanja izbranega podjetja. Na podlagi literature ter izkušenj podjetja smo pripravili listo kriterijev, ki imajo določen vpliv na prodajo. Obenem smo tudi analizirali podjetje in njegovo prodajno ponudbo ter opredelili naše ključne kupce, ki jih moramo pritegniti na izbrano lokacijo. Preverili smo, katera podjetja bi nam lahko bila konkurenčna oziroma bi z nami tekmovala za iste kupce ter kako bližina konkurenčnih podjetij lahko vpliva na obseg našega poslovanja. S pomočjo programa za podporo večparameterskega odločanja DEXi smo zgradili odločitveni model in na tej osnovi ovrednotili variante. Izbirali smo med petimi potencialnimi lokacijami in na koncu predlagali najprimernejšo, upoštevajoč izbrane kriterije. The aim of this undergraduate thesis was to find and propose the most appropriate location for the company's expansion of business. Prior to this, a research was made to determine which factors most significantly affect the scale of operations of the company in question. Based on a review of literature and the company's own experience, we then compiled a list of criteria which might have some effect on the sales. Furtheron, we analysed the company and its sales offer as well as identified its key customers that need to be directed to this particular location. We also examined which companies could act as potential competitors and thus compete with the company for the same group of customers. In addition to this, we wanted to find out what effect does the proximity of competitive companies have on the scale of company's operations. Using a computer program for multi-attribute decision making (DEXi), we developed a decision-making model, on the basis of which we then evaluated the variants. Taking into account the established criteria, we completed the research by proposing the most appropriate location out of five potential candidates. Izbira nove lokacije večparametrsko odločanje DEXi Vredana. Selecting a new location multi-atribute decision model DEXi Vredana. true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-08-14 19:36:07 2012-10-03 09:57:15 2022-04-22 11:11:46 2021-04-17 03:23:38 2012 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7065619 URN:SI:UM:DK:SFH3YVJE VS_Bozic_Tjasa_2012.pdf VS_Bozic_Tjasa_2012.pdf 1 CA8F54DC90EA6F600AED844BA495FE40 58ec4b7db7d3fd6e506ebd5ef237cd173c8fc6b0a423e6640f22e998dcc2912d 2bae3fed-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/08af1716-4d77-41ee-97a4-357979277051 https://dk.um.si/Dokument.php?lang=slv&id=48781 Fakulteta za organizacijske vede 0 0 0