20.500.12556/DKUM-37333 NAČRTOVANJE PRODAJE ZA IZDELEK X V PRIDOBITNI ORGANIZACIJI SALES PLANNING FOR PRODUCT X IN A PROFIT ORGANIZATION Načrtovanje prodaje je ključnega pomena za vsa podjetja, ki svoje izdelke ali storitve nudijo na trgu. Prav zato je pomembno, da se taka podjetja zavedajo, da jih dobro načrtovanje prodaje naredi konkurenčne ali celo boljše od konkurence. Načrtovanje prodaje tudi pomeni, da se podjetja lažje prilagajajo spremembam na trgu in ukrepajo pravočasno. Tega se zavedajo tudi v podjetju Mariborska livarna Maribor, ki ga obravnavamo v diplomskem seminarju. Podjetje Mariborska livarna Maribor je veliko industrijsko podjetje, ki je dobavitelj avtomobilski, elektro in strojni industriji ter proizvajalec sanitarne armature in aluminijskih radiatorjev. V diplomskem seminarju smo se osredotočili na načrtovanje prodaje v poslovni enoti Alutec v kateri izdelujejo aluminijske tlačne ulitke, ki se uporabljajo v avtomobilski industriji ter elektro in strojni industriji. V Mariborski livarni Maribor se zavedajo, da je za preživetje na trgu pomembno načrtovanje prodaje, ki jim omogoča, da spremljajo realizirano prodajo ter se hitro prilagajajo, če pride do kakšnih odstopanj. Sales planning is crucial for all companies that provide their products or services to the market. That is why it is very important for these companies to realize that good sales planning makes them competitive or even better than their competitors. Sales planning also means that companies can adapt to the market changes easier and can act on this changes sooner. This is something that the company Mariborska livarna Maribor is also aware of. The company Mariborska livarna Maribor is a large industrial company and is a supplier of car, electro and machinery industry and a manufacturer of sanitary fittings and aluminum radiators. We decided to focus on sales planning in business unit Alutec. They make pressure die castings which are used in car, electro and machinery industry. In Mariborska livarna Maribor they know that to survive in the market they have to plan the sales and that enables them to track realized sales and to adapt quickly if there are any deviations. Načrtovanje prodaje management prodaje Mariborska livarna Maribor poslovna enota Alutec. Sales planning sales management Mariborska livarna Maribor business unit Alutec. true true false [L. Učakar] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-08-27 15:14:01 2012-12-13 15:03:59 2022-04-23 23:02:27 2021-04-18 03:17:56 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 11272732 URN:SI:UM:DK:T5TUO9LS UNI_Ucakar_Lara_2012.pdf UNI_Ucakar_Lara_2012.pdf 1 F990545EB9D889B49B985D51AAE40790 b0c2d5d6daf5e4b14b89098f59654f9485788f9850b13b1d3f2071339bad3257 38f5e8e3-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1bd292fb-937e-4f7a-8d31-05d41b1453a9 https://dk.um.si/Dokument.php?lang=slv&id=50300 Ekonomsko-poslovna fakulteta 0 0 0