20.500.12556/DKUM-37407 ŽIVLJENJSKI CIKLUS ŠTEDILNIKOV GORENJE LIFE CYCLE OF GORENJE STOVES Celotna naloga zajema pojem življenjski cikel izdelka in življenjski cikel Gorenjevih štedilnikov. V uvodu je na kratko predstavljen razlog, o čem govori celotno delo, predstavljeni so cilji, namen in metode dela. Nato je v teoretičnem delu opisan življenjski cikel izdelka. Najprej je opredeljen sam pojem življenjskega cikla, ki je opredeljen s pomočjo definicij 4 znanih avtorjev. V naslednji točki je prikazan življenjski cikel v grafičnem modelu, ki je vsesplošno znan. Sestavljen je iz navpične črte, ki prikazuje prihodke in vodoravne črte, ki prikazuje čas. Nato sta v samem grafu prikazani dve krivulji, in sicer krivulja prodaje in dobička. Potekata skozi 4 posamezne faze: faza uvajanja, faza rasti, faza zrelosti in faza nazadovanja. Kot je že znano, imajo tržniki v vsaki fazi, v katero preide izdelek na voljo določene strategije, s pomočjo katerih lahko sprejemajo določene odločitve. In te strategije so prav tako kot posamezne faze opisane s pomočjo literature in povzetkov znanih avtorjev. Drugi del dela se navezuje na Družbo Gorenje in njihove štedilnike. V poglavju o Družbi Gorenja najdemo po vrsti opisano zgodovino Gorenje, trenutno situacijo Gorenja, odvisne Družbe v Gorenju in blagovne znamke, ki so v lasti Gorenja. V celotnem opisu najdemo tudi njihovo vizijo, poslanstvo in,razvoj ter določene podatke. Naslednji del dela se navezuje na štedilnike Gorenje in njihov življenjski cikel. Prvo so opisani štedilniki, ki jih trenutno ponujajo v Gorenju, nato pa je natančno opisan razvoj njihovih štedilnikov od prvotnih štedilnikov na trda goriva do današnjih modernejših in tehnološko naprednejših štedilnikov. Sam življenjski cikel štedilnikov Gorenje je opisan s pomočjo letnih poročil Družbe Gorenje vse od leta 1999 do 2011, s pomočjo podatkov iz vseh njihovi spletnih strani in s pomočjo podatkov, najdenih v različnih virih. Opis življenjskega cikla Gorenjevih štedilnikov je do določene mere opredeljen po mišljenju avtorice in zgoraj omenjenih podatkov. The entire project involves the concept of product life cycle and life cycle of Gorenje cookers. The introduction presents a brief overview of the reason for the entire project. There are presented the objectives, purpose and methods of diploma paper. Then, in the theoretical part, the product life cycle is described. First it is defined the meaning of life cycle itself, which is defined by help of using the definitions of four well-known authors. The next point shows the life cycle in a graphical model that is generally known. It consists of a vertical line showing the income, and horizontal lines, showing the time. Furthermore, the graph itself shows two curves, namely, the curve of sales and the curve of profits. They are passing through four different phases: deployment phase, growth phase, maturity phase and decline phase. As is already known, the marketers have in each phase, in which the product passes through, certain available strategies, which can help to make certain decisions. And these strategies are also described, as each phase, with help of literature and summaries of well-known authors. The second part of this diploma paper is related to the Company Gorenje d.d and their cookers. The chapter on Company Gorenje d.d presents the history of Gorenje, the current situation of the mentioned company, affiliated companies in Gorenje d.d, and brands that are a property of Company Gorenje d.d. Throughout the whole description we also find their vision, mission of Gorenje, their development and specific information. The next part of the task is related to Gorenje cookers and their life cycle. First, there are described the cookers that are currently offered in Gorenje, then the accurately development of their cookers is described. From the original solid-fuel cookers to the present modern and technologically advanced cookers. The life cycle of Gorenje cookers is described by means of the annual reports of Company Gorenje d.d, since 1999 to 2011, using the data from all their websites and data found in different sources. Description of the life cycle of Gorenje cookers is defined under the mind of the author and the above mentioned information to some extent. Življenjski cikel izdelka faza uvajanja faza rasti faza zrelosti faza nazadovanja model življenjskega cikla strategije v fazi uvajanja strategije v fazi rasti strategije v fazi zrelosti strategije v fazi nazadovanja strategija hitrega pridobivanja dobička strategija počasnega pridobivanja dobička strategija hitrega prodora na trg strategija počasnega prodora na trg strategija spreminjanja trga strategija spreminjanja izdelka strategija spreminjana marketinškega spleta Družba Gorenje Product life cycle deployment phase growth phase maturity phase decline phase model of life cycle strategies in the deployment phase strategies in the growth stage strategies in the maturity phase strategies in the decline phase strategy of rapid generation of profit strategy of slow generation of profit strategy of rapid market penetration strategy of slow market penetration strategy of changing the market strategy of changing the product strategy of changing the marketing mix Company Gorenje d.d. Gorenje cookers Gorenje brand. true true false [M. Šmigoc] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-08-29 21:16:53 2012-12-07 11:49:20 2022-04-23 23:06:52 2021-04-16 03:47:52 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 11245340 URN:SI:UM:DK:LU0MOKY2 UNI_Smigoc_Monika_2012.pdf UNI_Smigoc_Monika_2012.pdf 1 CE11774EECE90ABC2F31D0AF9EDB38E1 b868ca3ff718b21c498451d667f3a19bcebe95483e56d0e0618b47289c8a7b39 3179b6f2-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/57580f53-1f87-4355-b744-4569fae00fdc https://dk.um.si/Dokument.php?lang=slv&id=49522 Ekonomsko-poslovna fakulteta 0 0 0