20.500.12556/DKUM-37476 OGLAŠEVANJE BLAGOVNE ZNAMKE SIOL ADVERTISING BRANDS Konkurenca na trgu je zelo močna, zato je oglaševanje blagovne znamke pomembno za vsa podjetja, saj potrošnike morda ravno z dobro reklamo prepričamo, naj izberejo našo blagovno znamko. Podjetje Telekom Slovenije d.d., ki je lastnik blagovne znamke SiOL storitve in multimedijskega portala Planet SiOL. net., se dobro zaveda, da je konkurenca na trgu zelo močna, zato oglaševanju posveti veliko časa. V teoretičnem delu smo definirali oglaševanje in blagovno znamko. V praktičnem delu smo predstavili blagovno znamko SiOL ter navedli konkretne primere oglaševalske akcije blagovne znamke SiOL ter z anketnim vprašalnikom raziskali, kakšna so potrošniška mnenja o oglaševanju te panoge. Competition in the market is strong; as a result, brand advertising is important for every company. A good advertising campaign may be the reason for which a consumer decides to pick a certain brand. The company Telekom Slovenije d. d., owner of the brands SiOL storitve and the Planet SiOL.net multimedia portal, is fully aware of the fact that competition in the market is strong. To this end, it places particular emphasis on advertising. The theoretical part of the thesis provides a definition of advertising and brands. The practical part presents the brand SiOL and cites concrete examples of advertising campaigns launched for the brand SiOL. It also involves a survey dealing with the opinions of consumers on advertising in this line of business. - oglaševanje - oglas - blagovna znamka - mediji - SiOL - advertising - advertisement - brand - media - SiOL true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-09-01 09:44:19 2012-10-25 10:41:10 2022-04-23 23:11:12 2021-04-18 03:17:07 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7074067 URN:SI:UM:DK:6BAAASBG VS_Dremelj_Andreja_2012.pdf VS_Dremelj_Andreja_2012.pdf 1 9786DE1042D6B347AC55ECCB3999F115 26b9d632809e9744131919fc10b7421c05f80e2c656447bf89749312385c81a5 402ee204-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e51ea27b-5fd1-4646-a998-14fb4c1606d9 https://dk.um.si/Dokument.php?lang=slv&id=49393 Fakulteta za organizacijske vede 0 0 0