20.500.12556/DKUM-37478 ANALIZA IN ZADOVOLJSTVO POTROŠNIKOV PODJETJA TELEKOM SLOVENIJE D.D. ANALYSIS AND CUSTOMER SATISFACTION OF COMPANY TELEKOM SLOVENIJE D.D. Uspeh podjetja se kaže v upoštevanju želja potrošnikov. Ker je potrošnik vsaka fizična oseba, ki pridobiva ali uporablja blago oz. produkte ter storitve za namene izven njene poklicne ali pridobitne dejavnosti, moramo upoštevati tudi potrošnikovo odločitev, ki pa je, ali ostane zvest določenemu podjetju, ali pa preide h konkurenčnemu ponudniku. Za obstoj podjetja na trgu so zelo pomembni obstoječi potrošniki, saj lahko, preko rednega spremljanja zadovoljstva, podjetja pravočasno reagirajo, popravijo oz. si utrdijo svoj položaj na trgu. Prav tako v današnjem času, kjer je konkurenca močno prisotna, podjetja želijo razviti nove metode pristopa k strankam. Svoje produkte in storitve želijo predstaviti širšem okolju potrošnikov in si s svojo blagovno znamko zagotoviti vodilno mesto na trgu. The company's success is reflected in consumers’ desire. Since the consumer is a person who acquires or uses goods, products or services for purposes outside his trade or profession, we must also consider his (consumers) decision, which is whether to remain loyal to the company, or move to a competitive provider. For the existence of company in the market, every customer is very important. The company can, through regular monitoring of customer satisfaction, react in time, revise or. Strengthen their market position. Also in this day and age where competition is strongly present, companies wish to develop new methods of approach to customers. Their products and services wish to be presented in wider environment. With their brand they want to secure leadership position in the global market. Nakupno vedenje in odločanje potrošnika zadovoljstvo vrednota storitev zvestoba blagovna znamka. Shopping behavior and consumer decision-making customer satisfaction value service loyalty brand. true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-09-01 10:12:54 2012-10-24 14:55:28 2022-04-23 23:11:21 2021-04-18 03:17:16 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7072275 URN:SI:UM:DK:DIWYRVLQ VS_Ogrin_Jure_2012.pdf VS_Ogrin_Jure_2012.pdf 1 8E59362C4373175A5EE16DA27F3D3E3E d57e4b15d3b5ac35b319c9d3451f0d64845c4f2d801c9d7ae22dc6a8281f276d 4065da6e-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/7c35fb1f-7345-41d2-bbb5-bb8fecf82bd2 https://dk.um.si/Dokument.php?lang=slv&id=49398 Fakulteta za organizacijske vede 0 0 0