20.500.12556/DKUM-37532 KONKURENČNOST TUŠMOBILA D.O.O. NA SLOVENSKEM TRGU PONUDNIKOV MOBILNE TELEFONIJE COMPETITIVENESS OF TUŠMOBIL D.O.O. IN THE SLOVENE MOBILE PHONE PROVIDER MARKET Mobilne komunikacije so na slovenskem trgu relativno mlada panoga. Kljub temu da so pri nas komaj dobri dve desetletji, se je število ponudnikov v tem času zelo povečalo. Povečalo se ni samo število ponudnikov, temveč se drastično dviguje tudi število uporabnikov mobilne telefonije, skupaj z njihovimi zahtevami po inovacijah. Prvi ponudniki mobilne telefonije so v začetku ponujali samo pogovore po mobilnem telefonu, sedaj pa ponujajo že pošiljanje sporočil, prenos podatkov, mobilni dostop storitev na internetu in podobno. Včasih je mobilni telefon predstavljal luksuzni pripomoček, danes pa je nepogrešljiv. Tako mlajši kot starejši si ne predstavljamo življenja brez mobilnega telefona – postal je del življenja skoraj vsakega državljana. Na slovenskem trgu je zaslediti vedno več ponudnikov mobilne telefonije, le-ti ponujajo različne storitve po različnih cenah. V empiričnem delu diplomske naloge smo raziskovali konkurenco mobilnih operaterjev na našem trgu. Podrobno smo pregledali ponudbe posameznih operaterjev. Predvideli smo, kateri paket bi bil cenovno in ponudbeno najbolj primeren za tipičnega predstavnika uporabnikov. V nadaljevanju smo z anketo primerjali uporabo in namembnost uporabe mobilnih telefonov pri posameznih uporabnikih, s čimer smo pridobili povratno informacijo o mnenju uporabnikov mobilne telefonije. Glavni namen naše naloge je ugotoviti, kateri ponudnik ponuja najcenejše storitve in kakšno je mnenje uporabnikov. The market of mobile communications in Slovenia is relatively new. Despite the fact that it only appeared two decades ago, the number of mobile network operators increased rapidly during this time. In addition to this, the number of mobile phone users also increased drastically, along with their demand for new innovations. While the first mobile network operators started by offering only telephone calls, their range of services now includes sending text messages, data transfer, mobile access to internet services etc. When it first appeared, the mobile phone was considered a luxury. Nowadays, both the young and the old cannot imagine life without it, as it has become an intrinsic part in the life of each and every one of us. The number of mobile network providers in Slovenia is constantly increasing, with each providing a different range of services at different prices. The empirical part of this thesis focuses on the competition between mobile network operators in the Slovenian market. For this purpose we conducted a thorough study of each individual operator. We made an estimate on which package best suits a typical mobile phone user with regards in terms of service and price. Additionally, we conducted a survey to compare the use of mobile phones and the purpose of using a mobile phone among individual mobile phone users. This survey also provided a means of gathering information about the users' opinion on mobile phone technology. The main goals of this thesis were to identify which operator offers services at the lowest price and gathering information on mobile phone users. mobilni operater uporabnik trg mobilne telefonije konkurenčnost cene mobilnih storitev Mobile network operator Mobile phone user Mobile phone market Competitiveness Prices of mobile services true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-09-03 13:59:27 2013-01-14 12:06:51 2022-04-23 23:15:27 2021-04-13 03:36:47 2012 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7107859 URN:SI:UM:DK:VMU0H6HZ VS_Bergant_Veronika_2012.pdf VS_Bergant_Veronika_2012.pdf 1 134DEEAF3CE78ED510C23005B6A9F3EB dd9f94000d4b04233fab367dc0c0fd1466fb98b106d2c7c33c29bc04c995d049 43afff5e-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/371cda7e-1259-402b-97ef-73d5f0442761 https://dk.um.si/Dokument.php?lang=slv&id=49498 Fakulteta za organizacijske vede 0 0 0