20.500.12556/DKUM-37600 OBLIKE SPONZORIRANJA V ŠPORTU SPONSORSHIP IN SPORT Sponzorstvo je zelo priljubljena oblika komuniciranja vendar relativno mlada disciplina v športu. Za podjetje ni pomembno izključno dejstvo, da nameni določena sredstva za sponzoriranje, temveč tudi to, kaj dobi v zameno. Na trgu je vedno več podjetji, ki se klub globalni situaciji zavedajo pravega pomena sponzoriranja in imajo posebne oddelke, ki se s sponzoriranjem ukvarjajo tudi profesionalno. Ti imajo izdelano sponzorsko strategijo, ki je dobro zasnovana na podlagi vizije, poslanstva in ciljev podjetja. Ko govorimo o sponzoriranju podjetij je področje športa na prvem mestu. Je najbolj zanimivo po pojavnosti, stalnem naraščanju, je zelo mikavno in zanj se potroši največ denarja. Podjetja tako sponzorirajo športnike, klube ali športna društva, kateremu so potrošniki naklonjeni in predstavljajo podjetju ciljno skupino. Sponsorship is a very popular form of communication, but is also a relatively young discipline. For company is not important only the fact to pay certain funds to sponsor, but also what they get in return. In the market, more and more companies are aware of the real meaning of sponsorship despite the global situation and have special departments that are dealing with this on a professional level. They have a well designed sponsorship strategy, based on vision, mission and goals of company. When we talk about sponsorship, sponsorship in sport is in the first place. It is the most interesting, constantly rising, it is very tempting and it is consumed the most money. Companies sponsoring athletes, sports club or societies to which consumers are in favor for and represent the company target group. Sponzorstvo sponzoriranje v športu cilji sponzorstva razvoj sponzorstva šport pojavne oblike sponzoriranja področja sponzoriranja. Sponsorship sponsorship in sport the goals of sponsorship sponsorship objectives sport forms of sponsorship areas of sponsorship. true true false [G. Prica] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-09-05 09:45:28 2012-12-14 09:37:37 2022-04-24 21:58:15 2021-04-17 03:22:23 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 796.01 11272476 URN:SI:UM:DK:TX0TMLFP UNI_Prica_Gaja_2012.pdf UNI_Prica_Gaja_2012.pdf 1 03443C02E8CF0F80BEE4656D9A02C04C 3c70cf5f3aef337526f3d3c53d9eb38fbd30e5b46b7a7962c992ca33a6d6bfe5 480c8ca5-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/dabdc84b-6687-46ad-b846-02bf42cd88c9 https://dk.um.si/Dokument.php?lang=slv&id=49631 Ekonomsko-poslovna fakulteta 0 0 0