20.500.12556/DKUM-37650 POMEN ETIKE IN VERODOSTOJNOSTI ZA RAZVOJ PODJETJA THE ROLE OF ETHICS AND CREDIBILITY FOR THE DEVELOPMENT OF A COMPANY Uspeh podjetja ne moremo presojati samo glede na število prodanih izdelkov, višino prihodkov, poslovni izid …, ampak moramo upoštevati tudi druge dejavnike, ki niso neposredno merljivi. Etičnost in verodostojnost sta dva pojma, ki sta vedno bolj pomembna pri poslovanju podjetja in nemalokrat ključnega pomena za njegov obstoj. Nekoč sta bila konkurenčna prednost podjetja, danes in v prihodnosti pa predstavljata ključno sestavino vsakega podjetja, katerega cilji so kaj več, kot pa samo preživetje na trgu. Odločiti se in delovati etično ni vedno lahko, še posebej za podjetje, ki mora sprejemati prave odločitve. Paziti namreč mora, da bo imelo pozitivne učinke na poslovanje, hkrati pa pri teh odločitvah ne sme pozabiti na svoje zaposlene, kupce, poslovne partnerje, okolje…, saj bo le tako doseglo verodostojnost, ki podjetju da najvišjo veljavo. The successfulness of a company cannot only be judged through sales and income figures but also other factors that cannot be objectively measured have to be taken into the account. Morality and credibility of a company are two factors which are more and more important for the success of the company and also not rarely, they are the key factors in the survival of a company. In the past they were considered as the competitive lead, today and in future for sure, they will be the key elements of a company that has higher aims than just survival on the open market. Accepting ethical decisions and working in an ethical way is not always easy. They are especially difficult for a company that needs to accept the correct decisions that will also have positive outcome for the whole company. At the same time these decisions cannot be taken without taking employees, environment the company works in, business partners and buyers into the account as this is the only way to achieve credibility which gives the company additional value. Etika podjetja verodostojnost življenjski cikel podjetja Johnson&Johnson Maclaren Bridgestone/Firestone Shell Toyota Ethics (morality)of a company lifecycle of a company Johnson&Johnson Maclaren Bridgestone/Firestone Shell Toyota. true true false [B. Brglez] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-09-06 00:16:13 2012-12-13 09:21:19 2022-04-24 22:01:03 2021-04-18 03:30:42 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 17 11264540 URN:SI:UM:DK:JHP4RSGU UNI_Brglez_Branka_2012.pdf UNI_Brglez_Branka_2012.pdf 1 1039C4C497D63188B5336B233CDFEF24 315804ea0e824fd55fc21c5e1b1db338a08396fde5f831bc1a8211bdce0d920b 4bdd08b5-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/adab8c15-6be8-4afe-9fcc-199a51b8dacf https://dk.um.si/Dokument.php?lang=slv&id=50031 Ekonomsko-poslovna fakulteta 0 0 0