20.500.12556/DKUM-37693 VPLIV DEJAVNIKOV NA PRODAJO ŠPORTNIH POČITNIC ZA OSNOVNOŠOLCE EFFECT ON SALES OF SPORTING HOLIDAYS FOR PUPILS IN PRIMARY SCHOOLS Diplomsko delo govori o teniških počitnicah za osnovnošolske otroke. Ta tema je zanimiva, ker je v Sloveniji malo takih počitnic, kjer bi otroci lahko igrali šport, ki jih zanima. Starši so v današnjem času zelo zaposleni in poleti nimajo veliko časa za svoje otroke. Veseli so, če so njihovi otroci ravno tako zaposleni, tudi če nimajo časa zanje, še bolj jim je pa všeč, da uživajo in da se nekaj novega učijo. V teoretičnem delu smo povedali nekaj o osnovah marketinga in o tenisu na splošno. Pri osnovah marketinga smo se osredotočili na prodajo, oglaševanje, marketinški splet, trženjski splet, marketinški miks in predvsem na kupce, ki so za nas najpomembnejši. Spraševali smo se, kako bi jim približali našo delavnico. V raziskovalnem delu smo z anketo izprašali petdeset staršev, ki imajo otroke, ki jih zanima tenis. Zanimalo nas je, pod kakšnimi pogoji bi starši vpisali svoje otroke na športne počitnice. Ugotovili smo, da se jim zdi ideja za športne počitnice dobra, vendar pa si želijo nižjo ceno storitve. My dissertation is about tennis camp/vacations for children in primary school. This subject is interesting, because there are little to none of this sort of vacation/camps in Slovenia, where children can play a sport that interests them. Parents today are extremely busy and don't have a lot of spare time in the summer for their children. They are pleased if their children are as occupied as themselves, even if they don't have the spare time for them, they are pleased even more, if the children are having fun and are learning at the same time. In the theoretical part, we talked about a few basics of marketing and of tennis in general. In basics of marketing, we focused on product selling, advertisement, marketing mix, marketing network and most of all on the consumers themselves, who are the most important. We have been considering on how to approach them about the idea. In the research part, we asked fifty parents with a survey, that have kids, that are into tennis. We were interested to know, under what circumstances, the parents would sing up their children to the sport camp. We've come to the conclusion, that they find the idea appealing, but would like a lower cost on the services. - Trženjski splet - Prodaja - Tenis - Waldorfska šola - Marketing Mix - Sales - Tennis - Waldorf School true true false Slovenski jezik Angleški jezik Diplomsko delo 2012-09-06 21:38:37 2012-10-25 09:18:55 2022-04-24 22:03:15 2021-04-18 03:38:42 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7073043 URN:SI:UM:DK:WIPIKDLL UNI_Hudovernik_Mojca_2012.pdf UNI_Hudovernik_Mojca_2012.pdf 1 9172533C10844266E44201BD61E11666 a8df14f6122c6db5008151440652afe47f5eff859ae36226f3fae2db82bb124e 4ed71a97-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f375a614-f44b-46c6-b6b8-257aa7d3fcd3 https://dk.um.si/Dokument.php?lang=slv&id=50052 Fakulteta za organizacijske vede 0 0 0