20.500.12556/DKUM-37694 PREDSTAVITEV VINSKO-TURISTIČNE PONUDBE PODJETJA P&F JERUZALEM ORMOŽ PRESENTATION OF WINE TOURISM OFFER OF THE COMPANY P&F JERUZALEM ORMOŽ V drugem poglavju diplomskega seminarja smo pojasnili pojem vinski turizem. Pojasnili smo, kakšne so prednosti in slabosti takšnega turizma za vinarje ter kakšne so značilnosti vinskega turista. Predstavili smo osnovne značilnosti Slovenije kot vinorodne dežele, ki skuša svoja vina in pokrajino tržiti skozi vinski turizem. Slovenija se je kot vinsko-turistična pokrajina v primerjavi z drugimi svetovnimi vinskimi destinacijami začela razvijati dokaj pozno. V tretjem poglavju smo predstavili podjetje P & F Jeruzalem Ormož. Osnovne aktivnosti podjetja so vinogradništvo, vinarstvo in turistična dejavnost. Ker brez vina vinski turizem ni mogoč, smo predstavili tudi vinsko ponudbo. Turistična ponudba podjetja temelji na odličnem belem vinu, ki se dopolnjuje s pristno domačo hrano in z lepo pokrajino. Turistične degustacije potekajo v degustacijski dvorani podjetja, Zidanici Malek in Dvorcu Jeruzalem. Po opisu vseh dejavnikov turistične ponudbe smo opravili SWOT-analizo vinsko-turistične ponudbe, pri kateri smo proučili prednosti in slabosti ter priložnosti in nevarnosti podjetja. V zadnjem poglavju smo podali svoje ugotovitve in predloge izboljšav za nadaljnji razvoj ponudbe. In the second chapter of the thesis we defined the concept of wine tourism. We explain which are the advantages and disadvantages of wine tourism for the wine makers and main features of wine tourism. We also presented the basic characteristics of Slovenia as a wine country that wants to market wines and the beauty of its nature through wine tourism. Slovenia has developed the wine tourism later than other well-known wine destinations that are described in the continuation of the thesis. In the third chapter we presented the company P & F Jeruzalem Ormož. The basic activities of the company are wine growing, wine making and tourism activity. Wine tourism is the basic factor which makes wine tourism possible; that is why we presented the wine offer of the company. Their wine offer is based on excellent white wines, which are supplemented with local food and beautiful landscape. Tourist tastings take place in a degustation hall, in the vineyard cottage Malek and in Mansion Jerusalem. At the end we made the SWOT analysis of wine tourism offer. We looked into the strengths, weaknesses, opportunities, and threats of the company. In the last chapter we pass our findings and prepared a set of proposals for the further successful development of wine tourism offer. vinski turizem Jeruzalem Ormož vinogradništvo vinarstvo Zidanica Malek Dvorec Jeruzalem Puklavec & Friends wine tourism Jeruzalem Ormož wine making wine growing vineyard cottage Malek Mansion Jerusalem Puklavec & Friends. true true false [P. Damiš] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-09-06 21:41:35 2012-11-20 13:33:08 2022-04-24 22:03:18 2021-04-18 03:38:43 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 11207196 URN:SI:UM:DK:ILUAM1KF VS_Damis_Polonca_2012.pdf VS_Damis_Polonca_2012.pdf 1 C416AF317902B884C3B780ED72F001EA ed0f7560337d10266a72945ffa4abc68fa864bbc68baf6e37a5bb0e98ecd695f 4eb7c8eb-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/a0dea203-3bbf-475f-a1b3-2a1d6392bd6d https://dk.um.si/Dokument.php?lang=slv&id=49808 Ekonomsko-poslovna fakulteta 0 0 0