20.500.12556/DKUM-37715 MOBILNO POSLOVANJE: PRIMERJALNA ANALIZA MOBILNIH APLIKACIJ OPERATERJEV ORANGE (ŠPA) IN SIMOBIL (SLO) MOBILE COMMERCE: ANALYSIS OF MOBILE OPERATORS APPLICATIONS ORANGE (SPA) AND SIMOBIL (SLO) Mobilno poslovanje pomeni nakup in prodajo blaga ter storitev preko brezžičnih prenosnih naprav, osebnih prenosnih mobilnih telefonov in osebnih digitalnih pomočnikov. Mobilno poslovanje je znano kot naslednja generacija e-poslovanja, ki uporabnikom omogoča dostop do interneta, katero temelji na Wirless Application Protocol (WAP). V prvem, toeretičnem delu, so pojasnjeni posamezni elementi mobilnega poslovanja, ki v današnjih časih pridobivajo vedno večji pomen. Potrebe po mobilnosti predstavlja tako primarno gonilno silo mobilnega bančništva, mobilne zabave in mobilnega trženja. Vse te gonilne sile predstavljajo vse večje zbliževanje računalnikov in mobilnih telekomunikacijskih naprav. V drugem, praktičnem delu sta predstavljeni mobilni družbi Si.mobil in Orange, njun rezultat uspešnega delovanja, njune lastno razvite mobilne aplikacije in njihova ponudbo pametnih mobilnih telefonov. Prav tako lahko v tem delu najdemo raziskavo in analizo uporabe mobilnih telefonov. Mobile commerce means buying and selling goods and services through wireless handheld devices, personal portable mobile phones and personal digital assistants. Mobile business is known as the next generation of e-commerce, which allows users to access the Internet, which is based on the Wirless Application Protocol (WAP). The first, theoretical part explains the individual elements of the mobile business, which is nowadays gaining on the importance. Mobility needs is representing a primary driver of mobile banking, mobile entertainment and mobile marketing. All these drivers represent a growing convergence of computers and mobile telecommunication devices. In the second, practical part there are presented Si.mobil and Orange, the result of their successful business, developement of their own mobile applications and supply of smart phones. In that part we can also find the study case and analysis of the use of mobile phones. mobilno poslovanje mobilni telefoni elementi mobilnega poslovanja mobile commerce mobile phones mobile commerce elements true true false [D. Mehmedović] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2012-09-07 14:23:35 2012-12-17 11:28:21 2022-04-24 22:04:00 2021-04-18 03:41:11 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 621.39 11278876 URN:SI:UM:DK:JEU3QSB1 UNI_Mehmedovic_Denis_2012.pdf UNI_Mehmedovic_Denis_2012.pdf 1 A68DE3229D8009AFDAE0D1601F446FE9 5f88c4b595db5a0871da7edcf5a27901dd574c5305055240023a1260b7ee5887 50f4c38c-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e03b5362-a90c-4da8-a102-163db156e8fe https://dk.um.si/Dokument.php?lang=slv&id=50620 Ekonomsko-poslovna fakulteta 0 0 0