20.500.12556/DKUM-37900 Inovativni pristop k razvoju izdelka s poudarkom na tržni funkciji An innovative approach to product development with emphasis on marketing functions V diplomskem delu se ukvarjamo z interdisciplinarno povezavo pri pristopu razvijanja izdelka, ki je posledica nedeljivega sodelovanja invencijsko-inovacijskega managementa, marketinga in razvoja izdelka. Predstavljamo, kako pomembni so principi celovitosti, medsebojne odvisnosti in invencijskega procesa za uspešen razvoj novega izdelka, prav tako pa poudarjamo, kako esencialen je marketinški pristop in upoštevanje faze tržnih raziskav za učinkovit proces načrtovanja in razvoja izdelka. Med pomembnejšimi metodami predstavljamo conjoint analizo, ki je kompleksna, nekoliko zahtevnejša, a zelo koristna metoda pri analiziranju izdelka kot celote med uporabniki. Ugotavljamo, kako pomembni so vsi obravnavani sektorji in elementi za uspešen razvoj novega izdelka. In our paper we are dealing with connection between of new products development, principles of innovative management and marketing activities. We are assuming that they are inevitable linked, moreover we have highlighten the importance of integrity and dependence when developing a new product with process of inovating. However, we have focused and shown that marketing has an important role in developing new product, especially in analysing market and our decisions. Furthermore, we have shown a method, which could be applied in developing process and it is called conjoint analysis. Conjoint analysis is complex, structured and more difficult marketing method, but efficient when we are evaluating product as a integrity. To conclude, we must stress out that all the subjects that we have focused on are playing an important role in developing new products. invencija inovacija razvoj izdelka marketing novega izdelka conjoint analiza invention innovation new product development marketing conjoint analysis true true false [F. Golež] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2012-09-12 15:35:39 2012-11-20 12:03:09 2022-04-24 22:13:07 2021-04-18 03:29:51 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.511+658.5.011(043.2) 16737558 URN:SI:UM:DK:TVYWKVFL UNI_Golez_Franci_2012.pdf UNI_Golez_Franci_2012.pdf 1 7AA73698FC7924F1540D1264B33AE0BD fd24346208c380c1c914d668d7d1e5e16737c1c664a0dca3c2a719ce2c5c885a 5cba9ccc-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1a7f4889-2421-4156-ad48-17afe567b0a5 https://dk.um.si/Dokument.php?lang=slv&id=51631 Fakulteta za strojništvo 0 0 0