20.500.12556/DKUM-38003 CELOSTNA PODOBA NAVIDEZNEGA PODJETJA MASAJ MASAŽE CORPORATE IDENTITY OF IMAGINATIVE ENTERPRISE MASAJ MASSAGE Podjetja vseskozi prihajajo na trg. Za dobro delovanje in prepoznavnost ni dovolj le kakovosten izdelek ali storitev. Preučiti je potrebno tudi posamezne pojme, kot so: celostna grafična podoba, realna identiteta organizacije, simbolni identitetni sistem. Celostna grafična podoba ima v svetu veliko veljavo. Dobro zastavljena in zasnovana ima za seboj veliko proučevanja in znanja. Da bi bila prepoznavna, mora odražati vizijo in poslanstvo organizacija, hkrati pa nas mora spomniti na točno določeno storitev ali izdelek. Opravljena raziskava temelji na teoriji o celostni grafični podobi in proučuje tako organizacijsko komunikacijo kot tudi oblikovalsko zasnovo celostne grafične podobe. The number of new companies in the market is constantly increasing. Quality product or service is not enough for good performance and visibility of the company. Corporate graphic identity, the real identity of the organization and the symbolic organization system are only a few concepts that should be closely examined. Corporate graphic identity has a great importance in the world. One well designed is built on knowledge and studies. In order to be visible it must reflect the vision and the mission of the organization, and it has to stimulate the users to recall the exact product or service. The following research is based on the theory of corporate graphic identity and examines corporate communication as well as the design concept of corporate graphic identity. celostna grafična podoba organizacijsko komuniciranje strateške opredelitve organizacije. corporate graphic identity corporate communication definition of strategic communication. true true false [M. Zajc] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2012-09-14 13:38:57 2012-11-27 09:30:08 2022-04-25 23:05:47 2021-04-18 03:19:53 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 766:339.13(043.2) 16570134 URN:SI:UM:DK:BHZTWOST UNI_Zajc_Miha_2012.pdf UNI_Zajc_Miha_2012.pdf 1 00B82FE8183447C00FAF67BF24D12194 a559e39bca3a1b46e4c06cf39139873371521095bb3673dcc5754ceed0b109eb 63854232-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/8175f792-a4e3-4e1c-8698-387e35891c26 https://dk.um.si/Dokument.php?lang=slv&id=50937 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0