20.500.12556/DKUM-38069 KRIZNO KOMUNICIRANJE V ZDRAVSTVENIH USTANOVAH CRISES COMMUNICATION IN HEALTH ORGANISATIONS V diplomskem delu smo se osredotočili na strategije, načine in taktike, kako v času krize uspešno komunicirati z javnostmi. Analizirali smo krizno komuniciranje v primerih suma zdravstvene napake v dveh zdravstvenih ustanovah v Podravju – Zdravstvenem domu Lenart in Splošni bolnišnici dr. Jožeta Potrča Ptuj. Na podlagi preučene teorije, informacij, ki smo jih pridobili z intervjujem, medijske analize in s pomočjo javno dostopnih podatkov smo ugotavljali, kako je vodstvo komuniciralo v kriznih razmerah. Preučili smo posamezne korake v fazah krize, ugotavljali, kako hitro so se odzvali, ali so pripravili verodostojna sporočila za javnost, katera komunikacijska orodja so izbrali itd. Diplomsko delo smo zaokrožili z ugotovitvami, kaj je bilo v posameznem primeru narejeno v skladu s teorijo in je zato uspešno in kaj ne. In the diploma thesis we focused on the strategies, methods and tactics of how to successfully communicate with the public in times of crisis. We analyzed two cases of suspicious health mistakes in two health-care facilities, namely the health center Lenart and the general hospital Ptuj in the Podravje region. Based on the studied theoretical basis, the information which we got from the interview, the media analysis and with the help of publicly accessible data, we analyzed how the two institutions communicated in crisis circumstances. We examined each step in the stages of analysis and we tried to determine how quickly they reacted in crisis circumstances, if they prepared reliable and decent press releases, which communication tool they chose and how successful they were. We looked carefully into individual steps within phases of development of a crisis and supported them with studied theory. We finished the thesis with the findings of what was successful and what was not so good. Javni zavod kriza krizno komuniciranje Zdravstveni dom Lenart Splošna bolnišnica Ptuj zdravstvene ustanove. Crisis crisis communication public institution health center Lenart a general hospital Ptuj health-care facilities. true true false [N. Zorman] Slovenski jezik Angleški jezik Diplomsko delo 2012-09-17 06:22:10 2013-02-25 13:25:13 2022-04-25 23:09:15 2021-04-19 03:22:23 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 [316.77:659.3]:711.555(043.2) 16721942 URN:SI:UM:DK:HBGDAUFH UNI_Zorman_Nina_2013.pdf UNI_Zorman_Nina_2013.pdf 1 FFD954A310D20131246BBC2A41D2D0B7 036e2556eb45addf50a337eb5ebf067613cf52f45a0ed8abc3cd7270d1a9dd38 6834d1a7-7c08-11eb-bb7a-00155d0001ca 20.500.12556/dkum/07dcfb3a-d225-41eb-aee9-0cbb235c40fa https://dk.um.si/Dokument.php?lang=slv&id=53863 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0